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The advertising handbook
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Advertising
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Journal of current issues and research in advertising
Journal of advertising research
250
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
193
Journal of advertising : official publication of the American Academy of Advertising
183
Journal of advertising
177
Journal of business research : JBR
176
Journal of marketing communications
150
Journal of promotion management : JPM
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing
74
European journal of marketing : EJM
71
European journal of operational research : EJOR
71
Journal of historical research in marketing
71
Journal of marketing research : JMR
68
Journal of promotion management : innovations in planning and applied research
64
International journal of internet marketing and advertising : IJIMA
59
Journal of current issues and research in advertising : JCIRA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
56
NBER working paper series
56
Psychology & marketing
55
SpringerLink / Bücher
55
International journal of industrial organization
54
Health marketing quarterly
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
NBER Working Paper
47
Working paper / National Bureau of Economic Research, Inc.
44
Marketing : ZFP ; journal of research and management
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Markenartikel : das Magazin für Markenführung
39
Marketing letters : a journal of research in marketing
37
Journal of business ethics : JOBE
36
Young consumers : insight and ideas for responsible marketers
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
34
Journal of global marketing
34
CESifo working papers
33
Advertising theory
31
The journal of industrial economics
31
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ECONIS (ZBW)
46
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1
En-gendering power and empowerment in advertising : a content analysis
Tsai, Wan-Hsiu Sunny
;
Shata, Aya
;
Tian, Shiyun
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10012483543
Saved in:
2
Spokes-characters in print advertising : an update and extension
Phillips, Barbara J.
;
Sedgewick, Jennifer R.
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10012243128
Saved in:
3
Comparing visual attention allocated to thematic, attribute and benefit sentences in advertising copy blocks : an eye tracking approach
Meeds, Robert
;
Farnall, Olan
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10012242948
Saved in:
4
Exploring advertising equity in fashion advertising
Hess, Brooklyn
;
Phillips, Barbara J.
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10012242975
Saved in:
5
Audience reaction to comedic advertising violence after exposure to violent media
Gulas, Charles S.
;
Swani, Kunal
;
Weinberger, Marc G.
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10012243094
Saved in:
6
Demystifying novelty effects : an analysis of consumer responses to YouTube videos featuring augmented reality out-of-home advertising campaigns
Feng, Yang
;
Xie, Quan
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10012243105
Saved in:
7
Consumer response to selfies in advertisements : visual rhetoric for the Me Me Me Generation
Holiday, Steven
;
Loof, Travis
;
Cummins, R. Glenn
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 123-146
Persistent link: https://www.econbiz.de/10012243112
Saved in:
8
Advertising in a quantified world : a proposed model of consumer trust, attitude toward personalized advertising and outcome expectancies
Brinson, Nancy H.
;
Eastin, Matthew S.
;
Bright, Laura F.
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10012243113
Saved in:
9
Ethics versus survival : the relationship between advertising ethics and new business challenges
Schauster, Erin
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 90-104
Persistent link: https://www.econbiz.de/10012243116
Saved in:
10
Reassessing the influence of parents and advertising on children's BMI
Zeiss, Jessica
;
Walker, Doug
;
Carlson, Les
- In:
Journal of current issues and research in advertising
40
(
2019
)
3
,
pp. 275-290
Persistent link: https://www.econbiz.de/10012243133
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