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~isPartOf:"Journal of current issues and research in advertising"
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Advertising effects
37
Werbewirkung
37
Advertising
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Werbung
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Consumer behaviour
22
Konsumentenverhalten
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Internet marketing
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Online-Marketing
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Social web
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Corporate disclosure
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Advertising planning
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Confidence
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Wen, Taylor Jing
3
Holiday, Steven
2
Phillips, Barbara J.
2
Pittman, Matthew
2
Ahn, Hoyoung
1
Bae, Mikyeung
1
Belobrovkina, Evgeniia
1
Ben Saad, Sihem
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Bennett, Delancy
1
Brannan, Ashley
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Bright, Laura F.
1
Brinson, Nancy H.
1
Buteau, Emily
1
Callister, Mark
1
Carr, Caleb T.
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Chan, Terri H.
1
Chau, Bolton K. H
1
Chaung, Un-Chae
1
Chen, Jie
1
Chen, Weiyue
1
Choi, Chang-Won
1
Chuan, Ching-Hua
1
Chung, Yoo Jin
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Cummins, R. Glenn
1
Davtyan, Davit
1
Densley, Rebecca L.
1
Diamond, William
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Diehl, Sandra
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Dörnyei, Krisztina Rita
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Eastin, Matthew S.
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Evans, Nathaniel J.
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Feng, Yang
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Gangadharbatla, Harsha
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Gulas, Charles S.
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Haikel-Elsabeh, Marie
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Ham, Chang-Dae
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Hayes, Rebecca A.
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Hess, Brooklyn
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Hong, Ji Mi
1
Huang, Yan
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Journal of current issues and research in advertising
Journal of advertising research
306
Journal of advertising : official publication of the American Academy of Advertising
242
International journal of advertising : the quarterly review of marketing communications
220
Journal of business research : JBR
210
International journal of advertising : the review of marketing communications
198
Journal of marketing communications
192
Journal of promotion management : JPM
124
Psychology & marketing
123
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
67
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
63
Journal of current issues and research in advertising : JCIRA
60
Health marketing quarterly
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
SpringerLink / Bücher
51
Marketing : ZFP ; journal of research and management
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Asia Pacific journal of marketing and logistics
36
International journal of hospitality management
35
Journal of marketing
35
Journal of global marketing
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
The journal of consumer marketing
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of international consumer marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
31
Marketing intelligence & planning
31
Journal of the Academy of Marketing Science
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
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ECONIS (ZBW)
37
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1
Exploring advertising equity in fashion advertising
Hess, Brooklyn
;
Phillips, Barbara J.
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10012242975
Saved in:
2
Audience reaction to comedic advertising violence after exposure to violent media
Gulas, Charles S.
;
Swani, Kunal
;
Weinberger, Marc G.
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10012243094
Saved in:
3
Demystifying novelty effects : an analysis of consumer responses to YouTube videos featuring augmented reality out-of-home advertising campaigns
Feng, Yang
;
Xie, Quan
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10012243105
Saved in:
4
Consumer response to selfies in advertisements : visual rhetoric for the Me Me Me Generation
Holiday, Steven
;
Loof, Travis
;
Cummins, R. Glenn
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 123-146
Persistent link: https://www.econbiz.de/10012243112
Saved in:
5
Advertising in a quantified world : a proposed model of consumer trust, attitude toward personalized advertising and outcome expectancies
Brinson, Nancy H.
;
Eastin, Matthew S.
;
Bright, Laura F.
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10012243113
Saved in:
6
Exposure to presidential candidate advertising on television, website, and social media during 23 days of the 2016 primary
Thorson, Esther
;
Tham, Samuel M.
;
Chen, Weiyue
;
Kanuri, …
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012243114
Saved in:
7
The role of source characteristics and message appeals in Public Service Advertising (PSA) messages : an application of Fishbein's expectancy-value model and the match-up hypothesi...
Ahn, Hoyoung
;
Paek, Hye-Jin
;
Tinkham, Spencer
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 147-170
Persistent link: https://www.econbiz.de/10012243124
Saved in:
8
Spokes-characters in print advertising : an update and extension
Phillips, Barbara J.
;
Sedgewick, Jennifer R.
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10012243128
Saved in:
9
Mitigating the vampire effect of using celebrity in advertising : an eye-tracking approach
Chan, Terri H.
;
Chau, Bolton K. H
- In:
Journal of current issues and research in advertising
44
(
2023
)
4
,
pp. 453-472
Persistent link: https://www.econbiz.de/10014444771
Saved in:
10
Virtual influencers versus real influencers advertising in the metaverse, understanding the perceptions, and interactions with users
Haikel-Elsabeh, Marie
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10014454749
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