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~isPartOf:"Journal of current issues and research in advertising"
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Advertising
45
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45
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Belobrovkina, Evgeniia
2
Callister, Mark
2
Gangadharbatla, Harsha
2
Haley, Eric John
2
Ham, Chang-Dae
2
Pittman, Matthew
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Journal of current issues and research in advertising
Journal of advertising research
253
International journal of advertising : the review of marketing communications
210
International journal of advertising : the quarterly review of marketing communications
192
Journal of business research : JBR
190
Journal of advertising : official publication of the American Academy of Advertising
178
Journal of advertising
176
Journal of marketing communications
155
European journal of operational research : EJOR
123
NBER working paper series
123
Applied economics
121
Working paper / National Bureau of Economic Research, Inc.
113
NBER Working Paper
108
Management science : journal of the Institute for Operations Research and the Management Sciences
99
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of promotion management : JPM
86
Journal of productivity analysis
84
Economics letters
80
Discussion paper / Centre for Economic Policy Research
77
Journal of marketing
76
European journal of marketing : EJM
74
Journal of historical research in marketing
74
Marketing Science
69
Journal of marketing research : JMR
68
International journal of industrial organization
66
Journal of promotion management : innovations in planning and applied research
64
Journal of retailing and consumer services
63
CESifo working papers
62
International journal of internet marketing and advertising : IJIMA
61
SpringerLink / Bücher
61
American journal of agricultural economics
60
Psychology & marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Journal of current issues and research in advertising : JCIRA
52
MPRA Paper
52
Southern economic journal
51
Working paper
50
Health marketing quarterly
49
Marketing : ZFP ; journal of research and management
45
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ECONIS (ZBW)
47
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47
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1
Managing change and finding identity : a grounded analysis of
advertising
agency leadership
Patwardhan, Padmini
;
Habib, Sabrina
;
Patwardhan, Hemant
- In:
Journal of current issues and research in advertising
40
(
2019
)
3
,
pp. 315-333
Persistent link: https://www.econbiz.de/10012243135
Saved in:
2
Creativity in
advertising
: how to test for highly creative individuals, how to generate alternative creative ideas, and how to pretest them
Rossiter, John R.
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10013358818
Saved in:
3
New
advertising
agency roles in the ever-expanding media landscape
Windels, Kasey
;
Stuhlfaut, Mark
- In:
Journal of current issues and research in advertising
39
(
2018
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10012243063
Saved in:
4
Achieving strategic digital integration : views from experienced New York City
advertising
agency professionals
Childers, Courntey Carpenter
;
Haley, Eric John
; …
- In:
Journal of current issues and research in advertising
39
(
2018
)
3
,
pp. 244-265
Persistent link: https://www.econbiz.de/10012243071
Saved in:
5
Comparing visual attention allocated to thematic, attribute and benefit sentences in
advertising
copy blocks : an eye tracking approach
Meeds, Robert
;
Farnall, Olan
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10012242948
Saved in:
6
Exploring
advertising
equity in fashion
advertising
Hess, Brooklyn
;
Phillips, Barbara J.
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10012242975
Saved in:
7
Audience reaction to comedic
advertising
violence after exposure to violent media
Gulas, Charles S.
;
Swani, Kunal
;
Weinberger, Marc G.
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10012243094
Saved in:
8
Demystifying novelty effects : an analysis of consumer responses to YouTube videos featuring augmented reality out-of-home
advertising
campaigns
Feng, Yang
;
Xie, Quan
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10012243105
Saved in:
9
Consumer response to selfies in advertisements : visual rhetoric for the Me Me Me Generation
Holiday, Steven
;
Loof, Travis
;
Cummins, R. Glenn
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 123-146
Persistent link: https://www.econbiz.de/10012243112
Saved in:
10
Advertising
in a quantified world : a proposed model of consumer trust, attitude toward personalized
advertising
and outcome expectancies
Brinson, Nancy H.
;
Eastin, Matthew S.
;
Bright, Laura F.
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10012243113
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