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Using humor in conjunction with negative consequences in advertising
Voss, Kevin E. - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 25-39
Persistent link: https://www.econbiz.de/10003929288
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Antecedents to advertising avoidance in China
Prendergast, Gerard P.; Cheung, Wah-leung; West, Douglas C. - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 87-100
Persistent link: https://www.econbiz.de/10008822597
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Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.; Malkewitz, Keven; Bee, Colleen - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
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Ad authenticity : an alternative explanation of advertising's effect on established brand attitudes
Miller, Felicia M. - In: Journal of current issues and research in advertising : … 36 (2015) 2, pp. 177-194
Persistent link: https://www.econbiz.de/10011304682
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Rethinking the persuasion knowledge model : schematic antecedents and associative outcomes of persuasion knowledge activation for covert advertising
Evans, Nathaniel J.; Park, Dooyeon - In: Journal of current issues and research in advertising : … 36 (2015) 2, pp. 157-176
Persistent link: https://www.econbiz.de/10011304683
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The visual presentation of beauty in transnational fashion magazine advertisements
Fowler, Jie G.; Carlson, Les - In: Journal of current issues and research in advertising : … 36 (2015) 2, pp. 136-156
Persistent link: https://www.econbiz.de/10011304685
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The effects of gain versus loss message framing and point of reference on consumer responses to green advertising
Segev, Sigal; Fernandes, Juliana; Wang, Weirui - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 35-51
Persistent link: https://www.econbiz.de/10011304690
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Consumer attitudes toward social network advertising
Luna-Nevarez, Cuauhtemoc; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011304695
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Perceived source credibility and advertising persuasiveness : an investigation of moderators and psychological processes
Nan, Xiaoli - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 195-211
Persistent link: https://www.econbiz.de/10009770245
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Regulating emotions in advertising : examining the effects of sadness and anxiety on hedonic product advertisements
Kemp, Elyria; Chapa, Sindy; Kopp,. Steven W. - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 135-150
Persistent link: https://www.econbiz.de/10009770257