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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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The ghost of subliminal advert...
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Advertising
66
Werbung
66
Advertising effects
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Werbewirkung
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Consumer behaviour
36
Konsumentenverhalten
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Reid, Leonard N.
4
Torres, Ivonne M.
4
Appiah, Osei
2
Carlson, Les
2
Chou, Hsuan-yi
2
Evans, Nathaniel J.
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Gangadharbatla, Harsha
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Gao, Zhihong
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Haley, Eric
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Kalliny, Morris
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LaTour, Michael S.
2
Lien, Nai-hwa
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Luna-Nevarez, Cuauhtemoc
2
Nelson, Michelle R.
2
Park, Dooyeon
2
Putrevu, Sanjay
2
Venger, Olesya
2
Yoon, Hye Jin
2
Aalberts, Robert J.
1
Abernethy, Avery M.
1
Ahn, Regina
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Akhavan, Roya
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Alishah, Elnaz Jalilipour
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Anghelcev, George
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Atkinson, Lucy
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Avant, J. Adam
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Bakir, Aysen
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Beerli-Palacio, Asunción
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Bush, Alan J.
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1
Cheong, Yunjae
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Journal of current issues and research in advertising : JCIRA
Journal of advertising research
271
International journal of advertising : the review of marketing communications
243
International journal of advertising : the quarterly review of marketing communications
207
Journal of business research : JBR
192
Journal of advertising
188
Journal of advertising : official publication of the American Academy of Advertising
188
Journal of marketing communications
169
Marketing science
113
Journal of promotion management : JPM
93
Management science : journal of the Institute for Operations Research and the Management Sciences
86
Journal of historical research in marketing
74
Journal of marketing
73
Journal of marketing research : JMR
73
European journal of marketing : EJM
72
European journal of operational research : EJOR
71
Journal of retailing and consumer services
70
Journal of promotion management : innovations in planning and applied research
69
International journal of internet marketing and advertising : IJIMA
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Psychology & marketing
60
Journal of current issues and research in advertising
58
NBER working paper series
57
SpringerLink / Bücher
57
Health marketing quarterly
56
Jahrbuch der Absatz- und Verbrauchsforschung
56
International journal of industrial organization
54
NBER Working Paper
49
Marketing : ZFP ; journal of research and management
46
Working paper / National Bureau of Economic Research, Inc.
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Young consumers : insight and ideas for responsible marketers
40
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
38
Journal of global marketing
38
Marketing letters : a journal of research in marketing
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Advertising theory
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
CESifo working papers
32
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ECONIS (ZBW)
72
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1
Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
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2
The visual presentation of beauty in transnational fashion magazine advertisements
Fowler, Jie G.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 136-156
Persistent link: https://www.econbiz.de/10011304685
Saved in:
3
Are they really that different from us : a comparison of Arab and American newspaper advertising
Kalliny, Morris
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 95-108
Persistent link: https://www.econbiz.de/10003987012
Saved in:
4
How sex in advertising varies by product category : an analysis of three decades of visual sexual imagery in magazine advertising
Reichert, Tom
;
Childers, Courntey Carpenter
;
Reid, …
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009671507
Saved in:
5
How frequently do large consumer magazines fail to achieve their advertising rate base? : an analysis of publishers' statements and audit reports
Abernethy, Avery M.
;
Lancaster, Alyse R.
;
Lancaster, Kent M.
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003770175
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6
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
Saved in:
7
"Selling sin" in a hostile environment : a comparison of Ukrainian and American tobacco advertising strategies in magazines
Venger, Olesya
;
Wolburg, Joyce Marquette
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10003807869
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8
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
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9
Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
Saved in:
10
Do men and women laugh about different types of humor? : a comparison of satire, sentimental comedy, and comic wit in print ads
Schwarz, Uta
;
Hoffmann, Stefan
;
Hutter, Katharina
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011304688
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