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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Advertising effects
59
Werbewirkung
59
Advertising
51
Werbung
51
Consumer behaviour
34
Konsumentenverhalten
34
USA
13
United States
13
Internet marketing
10
Online-Marketing
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Printwerbung
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Brand image
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Markenimage
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Bibliometrics
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Bibliometrie
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Emotion
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Gender
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Geschlecht
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Psychology of advertising
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Humor
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Social marketing
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Fernsehwerbung
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3
Kinder
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Kognition
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Personality psychology
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Persönlichkeitspsychologie
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Torres, Ivonne M.
4
Haley, Eric
3
Reid, Leonard N.
3
Aalberts, Robert J.
2
Appiah, Osei
2
Bakir, Aysen
2
Beentjes, Johannes W.
2
Bosman, Jan A. M.
2
Carlson, Les
2
Eisend, Martin
2
Evans, Nathaniel J.
2
Gao, Zhihong
2
Gisbergen, Marnix S. van
2
Kalliny, Morris
2
Ketelaar, Paul E.
2
Krishen, Anjala S.
2
LaTour, Michael S.
2
Lee, Yoon-joo
2
Luna-Nevarez, Cuauhtemoc
2
Malkewitz, Keven
2
Nill, Alexander F.
2
Palan, Kay M.
2
Putrevu, Sanjay
2
Stafford, Marla Royne
2
Yoon, Hye Jin
2
Abernethy, Avery M.
1
Aiken, K. Damon
1
Akhavan, Roya
1
Alishah, Elnaz Jalilipour
1
Anghelcev, George
1
Avant, J. Adam
1
Avery, Elizabeth Johnson
1
Ball, Jennifer Gerard
1
Bee, Colleen
1
Beerli-Palacio, Asunción
1
Bush, Alan J.
1
Chang, Chia-hsin
1
Chapa, Sindy
1
Chelminski, Piotr
1
Cheong, Yunjae
1
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Journal of current issues and research in advertising : JCIRA
Journal of advertising research
421
Journal of business research : JBR
323
Journal of advertising : official publication of the American Academy of Advertising
304
International journal of advertising : the quarterly review of marketing communications
277
International journal of advertising : the review of marketing communications
256
Journal of marketing communications
235
Journal of advertising
188
Journal of promotion management : JPM
176
Journal of retailing and consumer services
167
Psychology & marketing
153
European Journal of Marketing
149
Journal of Consumer Marketing
142
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
136
Journal of marketing research : JMR
132
European journal of marketing : EJM
113
Journal of marketing
111
Management science : journal of the Institute for Operations Research and the Management Sciences
110
Journal of promotion management : innovations in planning and applied research
106
SpringerLink / Bücher
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
95
European journal of operational research : EJOR
91
Marketing letters : a journal of research in marketing
91
International journal of internet marketing and advertising : IJIMA
89
Marketing : ZFP ; journal of research and management
86
Young Consumers
84
Journal of historical research in marketing
76
Marketing Science
76
NBER working paper series
73
Health marketing quarterly
69
Journal of retailing
69
Jahrbuch der Absatz- und Verbrauchsforschung
67
Working paper / National Bureau of Economic Research, Inc.
64
International journal of industrial organization
63
Journal of Product & Brand Management
61
International Marketing Review
60
Journal of current issues and research in advertising
60
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
Strategic Direction
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
57
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ECONIS (ZBW)
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1
Antecedents to
advertising
avoidance in China
Prendergast, Gerard P.
;
Cheung, Wah-leung
;
West, Douglas C.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10008822597
Saved in:
2
Antecedents and consequences of attitudes toward direct-to-consumer
advertising
of prescription drugs
Torres, Ivonne M.
;
Limbu, Yam B.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 59-70
Persistent link: https://www.econbiz.de/10008822600
Saved in:
3
The role of gender and message strategy in the perception of advocacy
advertising
Lee, Yoon-joo
;
Haley, Eric
;
Avery, Elizabeth Johnson
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10003987006
Saved in:
4
Gender and personality drivers of consumer mixed emotional response to
advertising
Orth, Ulrich R.
;
Malkewitz, Keven
;
Bee, Colleen
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
Saved in:
5
Are they really that different from us : a comparison of Arab and American newspaper
advertising
Kalliny, Morris
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 95-108
Persistent link: https://www.econbiz.de/10003987012
Saved in:
6
Ad authenticity : an alternative explanation of
advertising
's effect on established brand attitudes
Miller, Felicia M.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 177-194
Persistent link: https://www.econbiz.de/10011304682
Saved in:
7
Rethinking the persuasion knowledge model : schematic antecedents and associative outcomes of persuasion knowledge activation for covert
advertising
Evans, Nathaniel J.
;
Park, Dooyeon
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011304683
Saved in:
8
Alcoholic beverage
advertising
: an integrative interdisciplinary review
Hovland, Roxanne W.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 88-114
Persistent link: https://www.econbiz.de/10011304687
Saved in:
9
Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
Saved in:
10
The effects of gain versus loss message framing and point of reference on consumer responses to green
advertising
Segev, Sigal
;
Fernandes, Juliana
;
Wang, Weirui
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 35-51
Persistent link: https://www.econbiz.de/10011304690
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