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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Advertising effects
59
Werbewirkung
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Advertising
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Werbung
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Consumer behaviour
32
Konsumentenverhalten
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Torres, Ivonne M.
4
Aalberts, Robert J.
2
Bakir, Aysen
2
Beentjes, Johannes W.
2
Bosman, Jan A. M.
2
Carlson, Les
2
Eisend, Martin
2
Evans, Nathaniel J.
2
Gisbergen, Marnix S. van
2
Haley, Eric
2
Ketelaar, Paul E.
2
Lee, Yoon-joo
2
Luna-Nevarez, Cuauhtemoc
2
Malkewitz, Keven
2
Nill, Alexander F.
2
Palan, Kay M.
2
Putrevu, Sanjay
2
Reid, Leonard N.
2
Stafford, Marla Royne
2
Yoon, Hye Jin
2
Abernethy, Avery M.
1
Aiken, K. Damon
1
Akhavan, Roya
1
Anghelcev, George
1
Appiah, Osei
1
Avant, J. Adam
1
Avery, Elizabeth Johnson
1
Ball, Jennifer Gerard
1
Bee, Colleen
1
Beerli-Palacio, Asunción
1
Chang, Chia-hsin
1
Chapa, Sindy
1
Chelminski, Piotr
1
Cheung, Wah-leung
1
Childers, Courntey Carpenter
1
Choi, Yunmi
1
Chou, Hsuan-yi
1
Coleman, Renita
1
Daugherty, Terry
1
Deitz, George
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Journal of current issues and research in advertising : JCIRA
Journal of advertising research
284
Journal of advertising : official publication of the American Academy of Advertising
240
International journal of advertising : the quarterly review of marketing communications
220
Journal of business research : JBR
212
International journal of advertising : the review of marketing communications
203
Journal of marketing communications
195
Psychology & marketing
122
Journal of promotion management : JPM
121
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
SpringerLink / Bücher
74
European journal of marketing : EJM
72
International journal of internet marketing and advertising : IJIMA
68
Journal of marketing research : JMR
66
Marketing letters : a journal of research in marketing
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Health marketing quarterly
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
Marketing : ZFP ; journal of research and management
50
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Young consumers : insight and ideas for responsible marketers
39
Journal of current issues and research in advertising
38
The journal of product & brand management
38
Marketing intelligence & planning
37
International journal of hospitality management
36
Journal of international consumer marketing
35
Journal of marketing
35
Management science : journal of the Institute for Operations Research and the Management Sciences
35
Asia Pacific journal of marketing and logistics
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
34
Journal of global marketing
34
BMZ spezial
33
The journal of consumer marketing
32
Journal of the Academy of Marketing Science
31
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
30
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
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ECONIS (ZBW)
63
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1
How frequently do large consumer magazines fail to achieve their advertising rate base? : an analysis of publishers' statements and audit reports
Abernethy, Avery M.
;
Lancaster, Alyse R.
;
Lancaster, Kent M.
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003770175
Saved in:
2
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
Saved in:
3
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
Saved in:
4
Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
Saved in:
5
Are they really that different from us : a comparison of Arab and American newspaper advertising
Kalliny, Morris
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 95-108
Persistent link: https://www.econbiz.de/10003987012
Saved in:
6
Do men and women laugh about different types of humor? : a comparison of satire, sentimental comedy, and comic wit in print ads
Schwarz, Uta
;
Hoffmann, Stefan
;
Hutter, Katharina
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011304688
Saved in:
7
Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
Saved in:
8
How sex in advertising varies by product category : an analysis of three decades of visual sexual imagery in magazine advertising
Reichert, Tom
;
Childers, Courntey Carpenter
;
Reid, …
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009671507
Saved in:
9
"Selling sin" in a hostile environment : a comparison of Ukrainian and American tobacco advertising strategies in magazines
Venger, Olesya
;
Wolburg, Joyce Marquette
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10003807869
Saved in:
10
The content of cosmetic surgery advertisements placed in large city magazines, 1985 - 2004
Hennink-Kaminski, Heidi
;
Reid, Leonard N.
;
King, Karen …
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 41-57
Persistent link: https://www.econbiz.de/10008822601
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