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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Advertising effects
59
Werbewirkung
59
Advertising
36
Werbung
36
Consumer behaviour
32
Konsumentenverhalten
32
USA
9
United States
9
Internet marketing
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Online-Marketing
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Print advertising
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Printwerbung
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Brand image
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Emotion
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Gender
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Geschlecht
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Markenimage
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Psychology of advertising
5
Werbepsychologie
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Brand management
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Credibility
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Glaubwürdigkeit
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Markenführung
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Social Marketing
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Social marketing
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Arzneimittel
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Bibliometrics
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Children
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Cognition
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Comparison
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Fernsehwerbung
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Humor
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Kinder
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Kognition
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Personality psychology
3
Persönlichkeitspsychologie
3
Pharmaceuticals
3
Product Placement
3
Product placement
3
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61
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Torres, Ivonne M.
4
Aalberts, Robert J.
2
Bakir, Aysen
2
Beentjes, Johannes W.
2
Bosman, Jan A. M.
2
Eisend, Martin
2
Evans, Nathaniel J.
2
Gisbergen, Marnix S. van
2
Haley, Eric
2
Ketelaar, Paul E.
2
Lee, Yoon-joo
2
Luna-Nevarez, Cuauhtemoc
2
Malkewitz, Keven
2
Nill, Alexander F.
2
Palan, Kay M.
2
Putrevu, Sanjay
2
Stafford, Marla Royne
2
Yoon, Hye Jin
2
Abernethy, Avery M.
1
Aiken, K. Damon
1
Akhavan, Roya
1
Anghelcev, George
1
Appiah, Osei
1
Avant, J. Adam
1
Avery, Elizabeth Johnson
1
Ball, Jennifer Gerard
1
Bee, Colleen
1
Beerli-Palacio, Asunción
1
Carlson, Les
1
Chang, Chia-hsin
1
Chapa, Sindy
1
Chelminski, Piotr
1
Cheung, Wah-leung
1
Childers, Courntey Carpenter
1
Choi, Yunmi
1
Chou, Hsuan-yi
1
Coleman, Renita
1
Daugherty, Terry
1
Deitz, George
1
Deitz, George D.
1
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Journal of current issues and research in advertising : JCIRA
Journal of advertising research
282
Journal of business research : JBR
257
Journal of advertising : official publication of the American Academy of Advertising
242
International journal of advertising : the quarterly review of marketing communications
216
International journal of advertising : the review of marketing communications
203
Journal of marketing communications
203
Psychology & marketing
151
Journal of promotion management : JPM
121
Journal of retailing and consumer services
115
NBER working paper series
111
Journal of promotion management : innovations in planning and applied research
99
Working paper / National Bureau of Economic Research, Inc.
98
NBER Working Paper
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
International journal of internet marketing and advertising : IJIMA
76
European journal of marketing : EJM
74
Discussion paper / Centre for Economic Policy Research
69
Marketing letters : a journal of research in marketing
68
SpringerLink / Bücher
68
Journal of marketing research : JMR
67
Journal of business ethics : JOBE
66
International journal of hospitality management
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
CEPR Discussion Papers
56
Health marketing quarterly
54
Marketing : ZFP ; journal of research and management
54
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
53
IMF working papers
52
Tourism management : research, policies, practice
52
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
The journal of product & brand management
46
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
46
IMF working paper
44
Marketing intelligence & planning
44
The journal of brand management : an international journal
44
Young consumers : insight and ideas for responsible marketers
43
Journal of current issues and research in advertising
41
Asia Pacific journal of marketing and logistics
40
Management science : journal of the Institute for Operations Research and the Management Sciences
40
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ECONIS (ZBW)
61
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1
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
Saved in:
2
Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
Saved in:
3
Ad authenticity : an alternative explanation of advertising's effect on established brand attitudes
Miller, Felicia M.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 177-194
Persistent link: https://www.econbiz.de/10011304682
Saved in:
4
When are baby-faced endorsers appropriate? : testing effects on
credibility
and purchase intention
Guido, Gianluigi
;
Peluso, Alessandro M.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 67-74
Persistent link: https://www.econbiz.de/10003929292
Saved in:
5
Perceived source
credibility
and advertising persuasiveness : an investigation of moderators and psychological processes
Nan, Xiaoli
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009770245
Saved in:
6
How frequently do large consumer magazines fail to achieve their advertising rate base? : an analysis of publishers' statements and audit reports
Abernethy, Avery M.
;
Lancaster, Alyse R.
;
Lancaster, Kent M.
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003770175
Saved in:
7
Outdoor advertising recall : a comparison of newer technology and traditional billboards
Osborne, Anne C.
;
Coleman, Renita
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10003770176
Saved in:
8
Online advertising research in advertising journals : a review
Ha, Louisa
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10003770180
Saved in:
9
Attention for open and closed advertisements
Ketelaar, Paul E.
;
Gisbergen, Marnix S. van
;
Bosman, …
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 15-25
Persistent link: https://www.econbiz.de/10003807862
Saved in:
10
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
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