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The influence of program context intensity : an examination of television advertising during war news
Aiken, K. Damon; Malkewitz, Keven - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 27-39
Persistent link: https://www.econbiz.de/10008822603
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Agentic and communal : multinational analysis of gender portrayal in children's television commercials
Bakir, Aysen; Palan, Kay M. - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10009770278
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Potential for stigma reduction through direct-to-consumer prescription drug advertising : an exploratory content analysis of television commercials
Ball, Jennifer Gerard; Liang, Angie; Lee, Wei-Na - In: Journal of current issues and research in advertising : … 35 (2014) 2, pp. 190-208
Persistent link: https://www.econbiz.de/10010383926
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The effects of culture and product type on the use of humor in Greek TV advertising : an application of Speck's humorous message taxonomy
Leonidas, Hatzithomas; Christina, Boutsouki; Yorgos, Zotos - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 43-61
Persistent link: https://www.econbiz.de/10003862203
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Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne; Myers, Susan D.; Deitz, George; … - In: Journal of current issues and research in advertising : … 37 (2016) 1, pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
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Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.; Hoy, Mariea Grubbs - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
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Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.; Choi, Yunmi; Ju, Ilyoung - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
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Ad authenticity : an alternative explanation of advertising's effect on established brand attitudes
Miller, Felicia M. - In: Journal of current issues and research in advertising : … 36 (2015) 2, pp. 177-194
Persistent link: https://www.econbiz.de/10011304682
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Rethinking the persuasion knowledge model : schematic antecedents and associative outcomes of persuasion knowledge activation for covert advertising
Evans, Nathaniel J.; Park, Dooyeon - In: Journal of current issues and research in advertising : … 36 (2015) 2, pp. 157-176
Persistent link: https://www.econbiz.de/10011304683
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Alcoholic beverage advertising : an integrative interdisciplinary review
Hovland, Roxanne W. - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 88-114
Persistent link: https://www.econbiz.de/10011304687