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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Advertising effects
59
Werbewirkung
59
Advertising
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Werbung
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Consumer behaviour
35
Konsumentenverhalten
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Torres, Ivonne M.
4
Haley, Eric
3
Reid, Leonard N.
3
Aalberts, Robert J.
2
Appiah, Osei
2
Bakir, Aysen
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Beentjes, Johannes W.
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Bosman, Jan A. M.
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Carlson, Les
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Gao, Zhihong
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Kalliny, Morris
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Ketelaar, Paul E.
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Lee, Yoon-joo
2
Luna-Nevarez, Cuauhtemoc
2
Malkewitz, Keven
2
Nill, Alexander F.
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Palan, Kay M.
2
Putrevu, Sanjay
2
Stafford, Marla Royne
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Yoon, Hye Jin
2
Abernethy, Avery M.
1
Aiken, K. Damon
1
Akhavan, Roya
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Alishah, Elnaz Jalilipour
1
Anghelcev, George
1
Avant, J. Adam
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Avery, Elizabeth Johnson
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Ball, Jennifer Gerard
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Bee, Colleen
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Beerli-Palacio, Asunción
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Bush, Alan J.
1
Chang, Chia-hsin
1
Chapa, Sindy
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Chelminski, Piotr
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Cheong, Yunjae
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Childers, Courntey Carpenter
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Journal of current issues and research in advertising : JCIRA
SpringerLink / Bücher
1,443
Journal of advertising research
430
Gabler Edition Wissenschaft
322
Springer eBook Collection / Business and Economics
318
Journal of advertising : official publication of the American Academy of Advertising
312
Springer eBook Collection
305
Journal of business research : JBR
291
International journal of advertising : the quarterly review of marketing communications
283
International journal of advertising : the review of marketing communications
252
Research
246
Journal of marketing communications
239
Europäische Hochschulschriften / 5
211
Journal of advertising
187
Lehrbuch
185
Journal of promotion management : JPM
152
Psychology & marketing
137
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
131
Journal of retailing and consumer services
117
European journal of marketing : EJM
109
Journal of marketing research : JMR
109
essentials
103
Management science : journal of the Institute for Operations Research and the Management Sciences
101
Gabler Research
98
Journal of promotion management : innovations in planning and applied research
96
Journal of marketing
93
International journal of internet marketing and advertising : IJIMA
91
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
91
Hamburger Schriften zur Marketingforschung
90
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
85
European journal of operational research : EJOR
84
Innovatives Markenmanagement
82
Marketing : ZFP ; journal of research and management
82
Marketing letters : a journal of research in marketing
79
NBER working paper series
79
Neue betriebswirtschaftliche Forschung : Nbf
77
Schriftenreihe Studien zum Konsumentenverhalten
74
Journal of historical research in marketing
72
Health marketing quarterly
71
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ECONIS (ZBW)
77
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1
Are they really that different from us : a comparison of Arab and American newspaper advertising
Kalliny, Morris
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 95-108
Persistent link: https://www.econbiz.de/10003987012
Saved in:
2
Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
Saved in:
3
How sex in advertising varies by product category : an analysis of three decades of visual sexual imagery in magazine advertising
Reichert, Tom
;
Childers, Courntey Carpenter
;
Reid, …
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009671507
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4
Outdoor advertising recall : a comparison of newer technology and traditional billboards
Osborne, Anne C.
;
Coleman, Renita
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10003770176
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5
How frequently do large consumer magazines fail to achieve their advertising rate base? : an analysis of publishers' statements and audit reports
Abernethy, Avery M.
;
Lancaster, Alyse R.
;
Lancaster, Kent M.
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003770175
Saved in:
6
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
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7
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
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8
Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
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9
Do men and women laugh about different types of humor? : a comparison of satire, sentimental comedy, and comic wit in print ads
Schwarz, Uta
;
Hoffmann, Stefan
;
Hutter, Katharina
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011304688
Saved in:
10
The content of cosmetic surgery advertisements placed in large city magazines, 1985 - 2004
Hennink-Kaminski, Heidi
;
Reid, Leonard N.
;
King, Karen …
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 41-57
Persistent link: https://www.econbiz.de/10008822601
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