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Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia; … - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
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Consumer brand categorization for durables with limited problem solving : an empirical test and proposed extension of the Brisoux Laroche model
Church, Nancy J. - In: Journal of economic psychology : research in economic … 6 (1985) 3, pp. 231-253
Persistent link: https://www.econbiz.de/10001007838
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On problem perception, dissatisfaction and brand loyalty
Kasper, Hans D. P. - In: Journal of economic psychology : research in economic … 9 (1988) 3, pp. 387-397
Persistent link: https://www.econbiz.de/10001063229
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Self concept and product choice : an integrated perspective
Malhotra, Naresh K. - In: Journal of economic psychology : research in economic … 9 (1988) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10001043152
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The complex relationship between consumer satisfaction and brand loyalty
Bloemer, Johanna M. - In: Journal of economic psychology : research in economic … 16 (1995) 2, pp. 311-329
Persistent link: https://www.econbiz.de/10001187042
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Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin; Ratneshwar, Srinivasan; Roesler, Erin; … - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
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Consumer reactions to round numbers in brand names
Gunasti, Kunter; Ozcan, Timucin - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 309-322
Persistent link: https://www.econbiz.de/10011486544
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Spending as protection : the need for safety increases preference for luxury products
Ma, Han; Bradshaw, Hannah K.; Janakiraman, Narayan; … - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10012016708
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Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier; Chrysochou, Polymeros; … - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
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When symbolism overtakes quality : materialists consumers disregard product quality when faced with luxury brands
Audrin, Catherine; Brosch, Tobias; Chanal, Julien; … - In: Journal of economic psychology : research in economic … 61 (2017), pp. 115-123
Persistent link: https://www.econbiz.de/10011757140