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Application of frontal EEG asymmetry to advertising research
Ohme, Rafal; Reykowska, Dorota; Wiener, Dawid; … - In: Journal of economic psychology : research in economic … 31 (2010) 5, pp. 785-793
Persistent link: https://www.econbiz.de/10009272605
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Using the P3a to gauge automatic attention to interactive television advertising
Treleaven-Hassard, Shiree; Gold, Joshua; Bellman, Steven; … - In: Journal of economic psychology : research in economic … 31 (2010) 5, pp. 777-784
Persistent link: https://www.econbiz.de/10009272606
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The effects of invalidating information on consumers subsequent search patterns
Mazursky, David - In: Journal of economic psychology : research in economic … 19 (1998) 2, pp. 261-277
Persistent link: https://www.econbiz.de/10001248002
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Moderating disconfirmation of expectations through the use of two-sided appeals : a longitudinal approach
Kamins, Michael A. - In: Journal of economic psychology : research in economic … 8 (1987) 2, pp. 237-253
Persistent link: https://www.econbiz.de/10001043205
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When comparative ads are more effective : fit with audience's regulatory mode
Pierro, Antonio; Giacomantonio, Mauro; Pica, Gennaro; … - In: Journal of economic psychology : research in economic … 38 (2013), pp. 90-103
Persistent link: https://www.econbiz.de/10010235679
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Children's emergent preferences for soft drinks : stimulus-equivalence and transfer
Smeets, Paul M.; Barnes-Holmes, Dermot - In: Journal of economic psychology : research in economic … 24 (2003) 5, pp. 603-618
Persistent link: https://www.econbiz.de/10001800929
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Advertising, quality, and willingness-to-pay : experimental examination of signaling theory
Tsui, Hsiao-Chien - In: Journal of economic psychology : research in economic … 33 (2012) 6, pp. 1193-1203
Persistent link: https://www.econbiz.de/10009687426
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Advertising and publicity : an information processing perspective
Lord, Kenneth R. - In: Journal of economic psychology : research in economic … 14 (1993) 1, pp. 57-84
Persistent link: https://www.econbiz.de/10001141579
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Reclaiming habit for institutional economics
Hodgson, Geoffrey M. - In: Journal of economic psychology : research in economic … 25 (2004) 5, pp. 651-660
Persistent link: https://www.econbiz.de/10002216365
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Are people more risk-taking in the presence of the opposite sex?
McAlvanah, Patrick - In: Journal of economic psychology : research in economic … 30 (2009) 2, pp. 136-146
Persistent link: https://www.econbiz.de/10003835009