Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Song, Peijian"
~person:"Teo, Hock-hai"
~subject:"Inconsistent content"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Inconsistent content
Konsumentenverhalten
Consumer behaviour
15
Brand management
6
Markenführung
6
Internet marketing
5
Online-Marketing
5
Social Web
5
Social web
5
Beziehungsmarketing
4
Brand
4
Markenartikel
4
Relationship marketing
4
Viral marketing
4
Virales Marketing
4
Advertising effects
3
Online retailing
3
Online-Handel
3
Werbewirkung
3
Advertising
2
Brand image
2
Markenimage
2
Online reviews
2
Sales promotion
2
Verkaufsförderung
2
Werbung
2
Attitude to in-game advertising
1
Behavioral intentions
1
Brand authenticity
1
Brand loyalty
1
Brand placement
1
Celebrity endorsement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
China
1
Computerspiel
1
Congruity effects
1
Consumer segmentation
1
Creativity
1
Customer integration
1
Customer satisfaction
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
14
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
15
Author
All
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Song, Peijian
Teo, Hock-hai
Yang, Jing
5
Dens, Nathalie
4
Luo, Xin
4
Bang Nguyen Viet
3
Estelami, Hooman
3
Ye, Qiang
3
Arora, Nilesh
2
Bae, Mikyeung
2
Bilro, Ricardo Godinho
2
Chen, Charlie C.
2
Cheong, Hyuk Jun
2
Durif, Fabien
2
Fang, Bin
2
Feng, Yang
2
Forsythe, Sandra
2
Guerreiro, João Pedro Silva Martins
2
Guo, Xitong
2
Huang, Hsin-Yi
2
Kim, Eunyoung
2
Kim, Mikyoung
2
Kwon, Wi-suk
2
Ladeira, Wagner Junior
2
Langaro, Daniela
2
Lee, Jin Kyun
2
Lu, Qi
2
Manyiwa, Simon
2
Mohammed-Baksh, Sufyan
2
Mundel, Juan
2
Pandey, Neeraj
2
Peng, Zeyu
2
Prashar, Sanjeev
2
Prybutok, Victor R.
2
Rana, Sudhir
2
Santini, Fernando de Oliveira
2
Shen, Fuyuan
2
Sierra, Jeremy J.
2
Stewart, Kristin
2
more ...
less ...
Published in...
All
Journal of electronic commerce research : JECR
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
6
International journal of hospitality management
4
The journal of brand management : an international journal
4
Journal of marketing communications
3
Journal of promotion management : JPM
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Information systems research : ISR
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Psychology & marketing
2
The journal of product & brand management
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Decision support systems : DSS ; the international journal
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
IEEE transactions on engineering management : EM
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
2
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
3
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
4
How
brand
authenticity and consumer
brand
engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
5
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
6
Simultaneity and interactivity of the effects of communication elements on consumers' decision making in EWOM systems
Wang, Xinwei
;
Teo, Hock-hai
;
Wei, Kwok Kee
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
3
,
pp. 153-174
Persistent link: https://www.econbiz.de/10011372585
Saved in:
7
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
8
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
9
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
10
Effects of comparison shopping websites on market performance : does market structure matter?
Tan, Chuan-hoo
;
Goh, Khim Yong
;
Teo, Hock-hai
- In:
Journal of electronic commerce research : JECR
11
(
2010
)
3
,
pp. 193-219
Persistent link: https://www.econbiz.de/10008841349
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
