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How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: The journal of brand management : an international journal 25 (2018) 6, pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
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The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of electronic commerce research : JECR 17 (2016) 4, pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
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Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia; Dens, Nathalie; Pelsmacker, … - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
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How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de; Dens, Nathalie; Verberckmoes, Shana - In: Journal of electronic commerce research : JECR 20 (2019) 1, pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
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Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid; Pelsmacker, Patrick de - In: The journal of brand management : an international journal 21 (2014) 3, pp. 216-235
Persistent link: https://www.econbiz.de/10010347464
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Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of electronic commerce research : JECR 14 (2013) 4, pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
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Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie; Pelsmacker, Patrick de - In: The journal of brand management : an international journal 18 (2010/11) 1, pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
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How to exploit the user base for online products : a product integration perspective
Song, Peijian; Cheng, Zhang; Xu, Heng - In: Journal of electronic commerce research : JECR 13 (2012) 4, pp. 356-372
Persistent link: https://www.econbiz.de/10009728072
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Consumer segmentation analysis of multichannel and multistage consumption : a latent class MNL approach
Wang, Quansheng; Yang, Xue; Song, Peijian; Sia, Choon Ling - In: Journal of electronic commerce research : JECR 15 (2014) 4, pp. 339-358
Persistent link: https://www.econbiz.de/10010476759
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Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine; Loureiro, Sandra Maria Correia; … - In: The journal of brand management : an international journal 30 (2023) 5, pp. 449-460
Persistent link: https://www.econbiz.de/10014372615