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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Balasubramanian, Siva Kumar"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Song, Peijian"
~subject:"Inconsistent content"
~subject:"Konsumentenverhalten"
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Inconsistent content
Konsumentenverhalten
Consumer behaviour
9
Advertising effects
2
Beziehungsmarketing
2
Internet marketing
2
Online retailing
2
Online reviews
2
Online-Handel
2
Online-Marketing
2
Relationship marketing
2
Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
Werbewirkung
2
Advertising
1
Attitude to in-game advertising
1
Behavioral intentions
1
Brand image
1
Brand management
1
Brand placement
1
Celebrity endorsement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
China
1
Computerspiel
1
Congruity effects
1
Consumer segmentation
1
Customer satisfaction
1
Digitale Dienste
1
Distribution channel
1
E-commerce
1
Electrical goods trade
1
Electronic Commerce
1
Elektrohandel
1
Environmental consciousness
1
Expert review
1
Fantasy games
1
Film industry
1
Filmwirtschaft
1
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Article
7
Book / Working Paper
2
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Article in journal
7
Aufsatz in Zeitschrift
7
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Language
All
English
9
Author
All
Balasubramanian, Siva Kumar
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Song, Peijian
Geuens, Maggie
13
Van Kenhove, Patrick
11
Van den Poel, Dirk
11
Vermeir, Iris
10
De Bock, Tine
5
Pandelaere, Mario
5
Brengman, Malaika
4
Dens, Nathalie
4
Luo, Xin
4
Van Kerckhove, Anneleen
3
Verbeke, Wim
3
Weijters, Bert
3
Ye, Qiang
3
Baecke, Philippe
2
Buckinx, Wouter
2
Chen, Charlie C.
2
De Wulf, Kristof
2
Fang, Bin
2
Faseur, Tine
2
Forsythe, Sandra
2
Guo, Xitong
2
Huang, Hsin-Yi
2
Kwon, Wi-suk
2
Larivière, Bart
2
Lu, Qi
2
Peng, Zeyu
2
Pozzi, Lorenzo
2
Prybutok, Victor R.
2
Schoors, Koen
2
Steenhaut, Sarah
2
Teo, Hock-hai
2
Van Den Heuvel, Milan
2
Vandecasteele, Bert
2
Wang, Yonggui
2
Zhang, Zhe
2
Abdullah, ABM
1
Adams, Leen
1
Alhouti, Sarah
1
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Institution
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
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Journal of electronic commerce research : JECR
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of retailing and consumer services
9
International journal of advertising : the quarterly review of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
Journal of business research : JBR
6
The journal of product & brand management
5
International journal of hospitality management
4
The journal of brand management : an international journal
4
Journal of marketing communications
3
Journal of promotion management : JPM
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Food policy : economics planning and politics of food and agriculture
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Psychology & marketing
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Decision support systems : DSS ; the international journal
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
Electronic commerce research and applications
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
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ECONIS (ZBW)
9
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9
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1
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
2
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
3
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
4
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
5
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
6
How to exploit the user base for online products : a product integration perspective
Song, Peijian
;
Cheng, Zhang
;
Xu, Heng
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
4
,
pp. 356-372
Persistent link: https://www.econbiz.de/10009728072
Saved in:
7
Knowledge-base and online self-service
Hsu, Sonya H. Y.
;
Balasubramanian, Siva Kumar
;
Thakur, …
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
2
,
pp. 133-151
Persistent link: https://www.econbiz.de/10009299530
Saved in:
8
Consumer segmentation analysis of multichannel and multistage consumption : a latent class MNL approach
Wang, Quansheng
;
Yang, Xue
;
Song, Peijian
;
Sia, Choon Ling
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
4
,
pp. 339-358
Persistent link: https://www.econbiz.de/10010476759
Saved in:
9
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
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