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Internet marketing
49
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Consumer behaviour
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Wirtz, Bernd W.
4
Göttel, Vincent
2
Luo, Xin
2
Nan, Guofang
2
Singh, Nitish
2
Ye, Qiang
2
Apil, Ali Riza
1
Bai, Lijuan
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Bigné Alcañiz, J. Enrique
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Bijmolt, Tammo H. A.
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Chiu, Yu-Ping
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Chiu, Yu-Ting
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Chu, Xiumin
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Chun, Wootae
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Cortese, Juliann
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Daiser, Peter
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Dens, Nathalie
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Diwanji, Vaibhav S.
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Dou, Runliang
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Dwivedi, Yogesh K.
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Fang, Bin
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Farzana Quoquab
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Gu, Rui
1
Guo, Xiaolong
1
Gwebu, Kholekile L.
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Journal of electronic commerce research : JECR
Journal of business research : JBR
322
International journal of internet marketing and advertising : IJIMA
212
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
133
Journal of advertising research
132
SpringerLink / Bücher
127
International journal of advertising : the review of marketing communications
121
Journal of marketing communications
121
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
International journal of electronic marketing and retailing : IJEMR
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
92
Springer eBook Collection
91
International journal of hospitality management
90
Information systems research : ISR
87
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Tourism management : research, policies, practice
81
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Technological forecasting & social change : an international journal
73
Electronic commerce research
71
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
66
International journal of technology marketing : IJTMkt
63
Cogent business & management
61
Journal of management information systems : JMIS
61
Psychology & marketing
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of promotion management : JPM
59
Marketing intelligence & planning
58
Business horizons
57
The journal of product & brand management
55
Journal of marketing
54
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of travel and tourism marketing
50
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
International journal of business information systems : IJBIS
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
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ECONIS (ZBW)
49
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1
The value of and attitude toward sponsored links for Internet information searchers
Lin, Fen-hui
;
Hung, Yu-fan
- In:
Journal of electronic commerce research : JECR
10
(
2009
)
4
,
pp. 235-251
Persistent link: https://www.econbiz.de/10003928762
Saved in:
2
Optimal reserve price for the generalized second-price auction in sponsored search advertising
Xiao, Baichun
;
Yang, Wei
;
Li, Jun
- In:
Journal of electronic commerce research : JECR
10
(
2009
)
3
,
pp. 114-129
Persistent link: https://www.econbiz.de/10003926626
Saved in:
3
Impact of animation and language on banner click-through rates
Zorn, Steffen
;
Olaru, Doina
;
Veheim, Thomas
;
Zhao, Sam
; …
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
2
,
pp. 173-183
Persistent link: https://www.econbiz.de/10009573318
Saved in:
4
Impact of virtual brand experience on purchase intentions : the role of multichannel congruence
Gabisch, Jason A.
;
Gwebu, Kholekile L.
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
4
,
pp. 302-319
Persistent link: https://www.econbiz.de/10009545626
Saved in:
5
Simultaneity and interactivity of the effects of communication elements on consumers' decision making in EWOM systems
Wang, Xinwei
;
Teo, Hock-hai
;
Wei, Kwok Kee
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
3
,
pp. 153-174
Persistent link: https://www.econbiz.de/10011372585
Saved in:
6
Impact of online flow on brand experience and loyalty
Shim, Soo In
;
Forsythe, Sandra
;
Kwon, Wi-suk
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
1
,
pp. 56-71
Persistent link: https://www.econbiz.de/10010526393
Saved in:
7
Determinants of social media website attractiveness
Wirtz, Bernd W.
;
Piehler, Robert
;
Ullrich, Sebastian
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
1
,
pp. 11-33
Persistent link: https://www.econbiz.de/10009766341
Saved in:
8
How to exploit the user base for online products : a product integration perspective
Song, Peijian
;
Cheng, Zhang
;
Xu, Heng
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
4
,
pp. 356-372
Persistent link: https://www.econbiz.de/10009728072
Saved in:
9
Online purchase delay : the roles of online consumer experiences
Liao, Tze-hsien
;
Keng, Ching-jui
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
2
,
pp. 133-149
Persistent link: https://www.econbiz.de/10010378743
Saved in:
10
Antecedents and distinctions between online trust and distrust : predicting high- and low-risk internet behaviors
Zhang, Yongsheng
;
Fang, Shyh-Rong
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
2
,
pp. 149-166
Persistent link: https://www.econbiz.de/10009787469
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