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The effects of impression management on coupon redemption across cultures
Kim, Claire Heeryung; Yi, Youjae - In: Psychology & marketing 33 (2016) 7, pp. 573-583
Persistent link: https://www.econbiz.de/10011508457
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An empirical assessment of cross-cultural age self-construal measurement : evidence from three countries
Barak, Benny; Guiot, Denis; Mathur, Anil; Zhang, Yong; … - In: Psychology & marketing 28 (2011) 5, pp. 479-495
Persistent link: https://www.econbiz.de/10009012659
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Building a model of culture, context, and the means-end value hierarchy : an in-depth investigation of French and American wine consumers' perceptions of value
Overby, Jeffrey W. - In: Journal of euromarketing 21 (2012) 4, pp. 193-218
Persistent link: https://www.econbiz.de/10009755855
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Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion
Gelbrich, Katja; Gäthke, Daniel; Westjohn, Stanford A. - In: Journal of euromarketing 21 (2012) 4, pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
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The before and after : audience perceptions of brand dimensions of cultural products
Polegato, Rosemary; Bjerke, Rune; Ind, Nicholas - In: Journal of euromarketing 22 (2013) 1/2, pp. 24-35
Persistent link: https://www.econbiz.de/10010127917
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What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine; Wiedmann, Klaus-Peter; Klarmann, Christiane - In: Psychology & marketing 29 (2012) 12, pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
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A prototype of multicomponent brand personality structure : a consumption synmbolism approach
Lee, Eun Jung - In: Psychology & marketing 30 (2013) 2, pp. 173-186
Persistent link: https://www.econbiz.de/10009716190
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The level of concern about Feng Shui in house purchasing : the impacts of self-efficacy, superstition, and the Big Five personality traits
Peng, Yu-shu; Hsiung, Hsin-hua; Chen, Ke-hung - In: Psychology & marketing 29 (2012) 7, pp. 519-530
Persistent link: https://www.econbiz.de/10009565196
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Feng Shui principles in residential housing selection
Wu, Wann-Yih; Yau, Oliver Hon Ming; Lu, Hsiao-yun - In: Psychology & marketing 29 (2012) 7, pp. 502-518
Persistent link: https://www.econbiz.de/10009565198
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Consumers' views of Feng Shui : antecedents and behavioral consequences
Luk, Chung-leung; Wan, Wendy W. N.; Chow, Raymond P. M.; … - In: Psychology & marketing 29 (2012) 7, pp. 488-501
Persistent link: https://www.econbiz.de/10009565200