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The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba - In: Journal of fashion marketing and management 19 (2015) 4, pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
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Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.; Arroyo-Cañada, Francisco-Javier - In: Journal of fashion marketing and management 21 (2017) 1, pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
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User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea; Laurell, Christofer - In: Journal of fashion marketing and management 20 (2016) 2, pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
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Repurchase loyalty for customer social co-creation e-marketplaces
Kang, Ju-Young M. - In: Journal of fashion marketing and management 18 (2014) 4, pp. 452-464
Persistent link: https://www.econbiz.de/10010530878
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Online customer relationship marketing tactics through social media and perceived customer retention orientation of the green retailer
Kang, Ju-Young M.; Kim, Jieun - In: Journal of fashion marketing and management 21 (2017) 3, pp. 298-316
Persistent link: https://www.econbiz.de/10011773339
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Retail store environment and customer experience : a paradigm
Sachdeva, Ishita; Goel, Suhsma - In: Journal of fashion marketing and management 19 (2015) 3, pp. 290-298
Persistent link: https://www.econbiz.de/10011443450
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The relationships of fashion leadership, fashion magazine content and loyalty tendency
Bailey, Lauren R.; Seock, Yoo-kyoung - In: Journal of fashion marketing and management 14 (2010) 1, pp. 39-57
Persistent link: https://www.econbiz.de/10003958638
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Effects of brand love, personality and image on word of mouth : the case of fashion brands among young consumers
Ismail, Ahmed Regeh; Spinelli, Gabriella - In: Journal of fashion marketing and management 16 (2012) 4, pp. 386-398
Persistent link: https://www.econbiz.de/10009667849
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Materialistic, brand engaged and status consuming consumers and clothing behaviors
Goldsmith, Roland; Flynn, Leisa Reinecke; Clark, Ronald A. - In: Journal of fashion marketing and management 16 (2012) 1, pp. 102-119
Persistent link: https://www.econbiz.de/10009532713
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Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding
So, Jing Theng; Parsons, Andrew Grant; Yap, Sheau-fen - In: Journal of fashion marketing and management 17 (2013) 4, pp. 403-423
Persistent link: https://www.econbiz.de/10010198004