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Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding
So, Jing Theng; Parsons, Andrew Grant; Yap, Sheau-fen - In: Journal of fashion marketing and management 17 (2013) 4, pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
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The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba - In: Journal of fashion marketing and management 19 (2015) 4, pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
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Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.; Arroyo-Cañada, Francisco-Javier - In: Journal of fashion marketing and management 21 (2017) 1, pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
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The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung; Leung, Xi Y.; McKneely, Brittany - In: Journal of fashion marketing and management 27 (2023) 6, pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
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The role of customer brand engagement in the use of Instagram as a "shop window" for fashion-industry social commerce
Molina-Prados, Aida; Muñoz-Leiva, Francisco; … - In: Journal of fashion marketing and management 26 (2022) 3, pp. 495-515
Persistent link: https://www.econbiz.de/10013384541
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Predicting brand perferences : an examination of the predictive power of consumer personality and values in the Australian fashion market
Mulyanegara, Riza Casidy; Tsarenko, Yelena - In: Journal of fashion marketing and management 13 (2009) 3, pp. 358-371
Persistent link: https://www.econbiz.de/10003881562
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Japanese consumers' need for uniqueness : effects on brand perceptions and purchase intention
Knight, Dee K.; Kim, Eun Young - In: Journal of fashion marketing and management 11 (2007) 2, pp. 270-280
Persistent link: https://www.econbiz.de/10003472703
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Comparison of Chinese and Indian consumers' evaluative criteria when selecting denim jeans : a conjoint analysis
Jin, Byoungho; Park, Jin Yong; Ryu, Jay Sang - In: Journal of fashion marketing and management 14 (2010) 1, pp. 180-194
Persistent link: https://www.econbiz.de/10003958680
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Consumer-based brand equity : comparisons among Americans and South Koreans in the USA and South Koreans in Korea
Jung, Jaehee; Sung, Eun-Young - In: Journal of fashion marketing and management 12 (2008) 1, pp. 24-35
Persistent link: https://www.econbiz.de/10003696348
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Understanding designer clothing purchases over the internet
Fogel, Joshua A.; Schneider, Mayer - In: Journal of fashion marketing and management 14 (2010) 3, pp. 367-396
Persistent link: https://www.econbiz.de/10008654371