Narrow search
Showing 1 - 10 of 301
Cover Image
"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of fashion marketing and management 17 (2013) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
Cover Image
Impacts of country images on luxury fashion brand : facilitating with the brand resonance model
Jung, Hye Jung; Lee, Yuri; Kim, HaeJung; Yang, Heesoon - In: Journal of fashion marketing and management 18 (2014) 2, pp. 187-205
Persistent link: https://www.econbiz.de/10010384280
Cover Image
An exploration of US-made clothing in China
Shen, Dong; Wang, Qiuyue - In: Journal of fashion marketing and management 21 (2017) 2, pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Cover Image
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Rodrigo, Padmali Gawri Kumari; Khan, Hina; Naser Valaei - In: Journal of fashion marketing and management 28 (2024) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10014495499
Cover Image
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali; Choo, Ho Jung; Lee, Ha Kyung - In: Journal of fashion marketing and management 28 (2024) 1, pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Cover Image
Management perspectives on country of origin
Rashid, Arooj; Barnes, Liz; Warnaby, Gary - In: Journal of fashion marketing and management 20 (2016) 2, pp. 230-244
Persistent link: https://www.econbiz.de/10011575487
Cover Image
Attitudes toward domestic and foreign luxury brand apparel : a comparison between status and non status seeking teenagers
Phau, Ian; Leng, Yip Siew - In: Journal of fashion marketing and management 12 (2008) 1, pp. 68-89
Persistent link: https://www.econbiz.de/10003696372
Cover Image
An exploratory study on the reasons for purchasing imported high fashion apparels : the case of Greece
Kamenidou, Irene; Mylonakis, John; Nikolouli, Konstantina - In: Journal of fashion marketing and management 11 (2007) 1, pp. 148-160
Persistent link: https://www.econbiz.de/10003429004
Cover Image
Indian consumers' brand equity toward a US and local qpparel brand
Lee, Hyun-joo; Kumar, Archana; Kim, Youn-kyung - In: Journal of fashion marketing and management 14 (2010) 3, pp. 469-485
Persistent link: https://www.econbiz.de/10008654343
Cover Image
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben; Schanski, Morgan; Lee, Seung-eun - In: Journal of fashion marketing and management 19 (2015) 2, pp. 107-119
Persistent link: https://www.econbiz.de/10011316445