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CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi; Cho, Eunjoo - In: Journal of fashion marketing and management 26 (2022) 3, pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
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Online behaviour of luxury fashion brand advocates
Parrott, Guy; Danbury, Annie; Kanthavanich, Poramate - In: Journal of fashion marketing and management 19 (2015) 4, pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
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Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo; Choi, Yun Jung; Lee, Yuri - In: Journal of fashion marketing and management 19 (2015) 4, pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
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User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea; Laurell, Christofer - In: Journal of fashion marketing and management 20 (2016) 2, pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
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The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung; Leung, Xi Y.; McKneely, Brittany - In: Journal of fashion marketing and management 27 (2023) 6, pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
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An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun - In: Journal of fashion marketing and management 28 (2024) 2, pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
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Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung; Min, Jihye Ellie; Le, Linh Ha - In: Journal of fashion marketing and management 26 (2022) 2, pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
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Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben; Schanski, Morgan; Lee, Seung-eun - In: Journal of fashion marketing and management 19 (2015) 2, pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
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The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati; Fitzsimmons, Jason R. - In: Journal of fashion marketing and management 26 (2022) 1, pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
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How TOMS' "one day without shoes" campaign brings stakeholders together and co-creates value for the brand using Instagram as a platform
Roncha, Ana; Radclyffe-Thomas, Natascha - In: Journal of fashion marketing and management 20 (2016) 3, pp. 300-321
Persistent link: https://www.econbiz.de/10011594911