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~isPartOf:"Journal of fashion marketing and management"
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Resistance to Brand Switching...
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Subject
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Konsumentenverhalten
292
Consumer behaviour
283
Mode
156
Fashion
152
Bekleidung
92
Clothing
90
Bekleidungsindustrie
70
Clothing industry
70
Brand management
65
Markenführung
65
USA
60
United States
53
Luxury goods
52
Luxusgüter
52
Brand image
48
Markenimage
48
Textile distribution
46
Textilhandel
46
Brand
37
Markenartikel
36
Frauen
33
Women
32
Online retailing
30
Online-Handel
30
Social Web
30
Social web
29
Jugendliche
25
Youth
24
Beziehungsmarketing
22
Relationship marketing
22
Personality psychology
21
Persönlichkeitspsychologie
21
Öko-Produkt
21
Sustainable product
20
E-commerce
19
Electronic Commerce
19
Internet marketing
17
Online-Marketing
17
Südkorea
15
Einzelhandel
14
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Undetermined
141
Free
1
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Article
313
Book / Working Paper
4
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Article in journal
308
Aufsatz in Zeitschrift
308
Collection of articles of several authors
4
Sammelwerk
4
Case study
2
Fallstudie
2
Language
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English
317
Author
All
Phau, Ian
9
Lennon, Sharron J.
7
Thomas, Jane Boyd
5
Yan, Ruoh-nan
5
Chattaraman, Veena
4
Choo, Ho Jung
4
Johnson, Kim K. P.
4
Khare, Arpita
4
Kim, Hyunsook
4
Lee, Yuri
4
Sadachar, Amrut
4
Choi, Dooyoung
3
Costa, Marconi Freitas da
3
Hodges, Nancy
3
Hustvedt, Gwendolyn
3
Jain, Sheetal
3
Kim, HaeJung
3
Kim, Jieun
3
Kim, Minjeong
3
Kinley, Tammy R.
3
Kwon, Wi-suk
3
Lee, Ha Kyung
3
Lee, Hyun-hwa
3
Noh, Mijeong
3
Norton, Marjorie J. T.
3
Norum, Pamela S.
3
Seock, Yoo-kyoung
3
Watchravesringkan, Kittichai
3
Yoon, Namhee
3
Ahn, SooKyoung
2
Baghi, Ilaria
2
Bernard, John C.
2
Carroll, Kate
2
Carroll, Kathryn A.
2
Cassidy, Tracy Diane
2
Chakraborty, Swagata
2
Chang, Hyo Jung
2
Chebat, Jean-Charles
2
Cho, Siwon
2
Clark, Ronald A.
2
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Journal of fashion marketing and management
Journal of business research : JBR
2,312
Journal of retailing and consumer services
1,984
International journal of hospitality management
797
International journal of consumer studies
770
Psychology & marketing
707
The journal of brand management : an international journal
668
SpringerLink / Bücher
656
Journal of consumer research : JCR ; an interdisciplinary bimonthly
630
NBER working paper series
628
Working paper / National Bureau of Economic Research, Inc.
542
The journal of product & brand management
497
NBER Working Paper
468
Journal of marketing research : JMR
429
European Journal of Marketing
420
European journal of marketing : EJM
416
Asia Pacific journal of marketing and logistics
412
Journal of Consumer Marketing
385
Management science : journal of the Institute for Operations Research and the Management Sciences
379
Journal of business ethics : JOBE
377
Journal of marketing management : MM
369
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
363
Tourism management : research, policies, practice
361
Cogent business & management
350
Journal of marketing
349
Journal of travel and tourism marketing
345
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
344
Journal of retailing
332
Journal of international consumer marketing
331
Journal of marketing communications
330
Discussion paper series / IZA
327
Journal of economic psychology : research in economic psychology and behavioral economics
321
Journal of the Academy of Marketing Science
321
Marketing letters : a journal of research in marketing
321
Journal of Product & Brand Management
310
International journal of retail & distribution management
308
Journal of consumer behaviour : an international research review
305
International journal of contemporary hospitality management
304
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
303
The international review of retail, distribution and consumer research
299
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ECONIS (ZBW)
308
OLC EcoSci
9
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1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
Predicting
brand
perferences : an examination of the predictive power of consumer personality and values in the Australian fashion market
Mulyanegara, Riza Casidy
;
Tsarenko, Yelena
- In:
Journal of fashion marketing and management
13
(
2009
)
3
,
pp. 358-371
Persistent link: https://www.econbiz.de/10003881562
Saved in:
3
Impacts of country images on luxury fashion
brand
: facilitating with the
brand
resonance model
Jung, Hye Jung
;
Lee, Yuri
;
Kim, HaeJung
;
Yang, Heesoon
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10010384280
Saved in:
4
Luxury perceptions : luxury
brand
vs counterfeit for young US female consumers
Doss, Farrell
;
Robinson, Tammy
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 424-439
Persistent link: https://www.econbiz.de/10010198001
Saved in:
5
Corporate branding, emotional attachment and
brand
loyalty : the case of luxury fashion branding
So, Jing Theng
;
Parsons, Andrew Grant
;
Yap, Sheau-fen
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
Saved in:
6
Online behaviour of luxury fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
7
Web atmospheric qualities in luxury fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
8
Antecedents and outcomes of
brand
prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
9
Retaining the allure of luxury brands during an economic downturn : can
brand
globalness influence consumer perception?
Hassan, Salah
;
Musić-Mehmedović, Melika
;
Duverger, …
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 416-429
Persistent link: https://www.econbiz.de/10011502895
Saved in:
10
Brand
luxury index : a reconsideration and revision
Kim, Jieun
;
Johnson, Kim K.
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 430-444
Persistent link: https://www.econbiz.de/10011502902
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