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How mobile augmented reality digitally transforms the retail sector : examining trust in augmented reality apps and online/offline store patronage intention
Kang, Ju-Young M.; Kim, Jungkeun; Lee, Ji Young; Lin, … - In: Journal of fashion marketing and management 27 (2023) 1, pp. 161-181
Persistent link: https://www.econbiz.de/10013555083
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How augmented reality can improve e-commerce website quality through interactivity and vividness : the moderating role of need for touch
Kim, Seeun; Park, Hyejune; Kader, Mohammad Shahidul - In: Journal of fashion marketing and management 27 (2023) 5, pp. 760-783
Persistent link: https://www.econbiz.de/10014430513
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Examining the drivers of deviant service adaption in fashion retailing : the role of tenure
Mortimer, Gary; Wang, Shasha - In: Journal of fashion marketing and management 26 (2022) 2, pp. 221-246
Persistent link: https://www.econbiz.de/10013162349
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Antecedents and consequences of experiential value in fashion retailing : a study on Indian consumers
Varshneya, Geetika - In: Journal of fashion marketing and management 26 (2022) 5, pp. 832-851
Persistent link: https://www.econbiz.de/10013555061
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An exploratory study of using 3D avatars as online salespeople : the effect of avatar type on credibility, homophily, attractiveness and intention to interact
Mull, Ian; Wyss, Jamie; Moon, Eunjung; Lee, Seung-Eun - In: Journal of fashion marketing and management 19 (2015) 2, pp. 154-168
Persistent link: https://www.econbiz.de/10011316422
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Exploring consumers' adoption of highly technological fashion products : the role of extrinsic and intrinsic motivational factors
Watchravesringkan, Kittichai; Hodges, Nancy; Kim, Yun-hee - In: Journal of fashion marketing and management 14 (2010) 2, pp. 263-281
Persistent link: https://www.econbiz.de/10003985985
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Factors affecting social media usage by market mavens for fashion-related information provision
Lee, Angie; Fiore, Ann Marie - In: Journal of fashion marketing and management 28 (2024) 2, pp. 254-272
Persistent link: https://www.econbiz.de/10014495521
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Investigating webrooming behavior : a case of Indian luxury consumers
Shankar, Amit; Jain, Sheetal - In: Journal of fashion marketing and management 27 (2023) 2, pp. 241-261
Persistent link: https://www.econbiz.de/10014288874
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Webrooming or showrooming, that is the question : explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour
Herrero-Crespo, Angel; Viejo-Fernández, Nuria; … - In: Journal of fashion marketing and management 26 (2022) 3, pp. 401-419
Persistent link: https://www.econbiz.de/10013384517
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Exploration of factors influencing body image satisfaction and purchase intent : millennial females
Rieke, Sara Emma; Fowler, Deborah Clay; Chang, Hyo Jung; … - In: Journal of fashion marketing and management 20 (2016) 2, pp. 208-229
Persistent link: https://www.econbiz.de/10011575486