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International marketing
111
Internationales Marketing
111
Consumer behaviour
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USA
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Welt
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Manrai, Ajay K.
11
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2
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2
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Journal of global marketing
SpringerLink / Bücher
1,442
Gabler Edition Wissenschaft
327
Springer eBook Collection / Business and Economics
317
Springer eBook Collection
301
Europäische Hochschulschriften / 5
228
Research
228
Lehrbuch
187
Text + Kritik : Zeitschrift für Literatur
161
Suhrkamp-Taschenbuch Wissenschaft
139
Edition Suhrkamp
132
International marketing review
132
Journal of international marketing
122
The annals of the American Academy of Political and Social Science
122
Journal of business research : JBR
104
Schriften des Vereins für Socialpolitik, Gesellschaft für Wirtschafts- und Sozialwissenschaften
102
essentials
99
Gabler Research
96
Fischer
94
Hamburger Schriften zur Marketingforschung
92
Rororo
92
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
91
Comparativ : C ; Zeitschrift für Globalgeschichte und vergleichende Gesellschaftsforschung
90
Sage focus editions
90
Informationen zur Deutschdidaktik : ide ; Zeitschrift für den Deutschunterricht in Wissenschaft und Schule
86
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
84
Innovatives Markenmanagement
82
Neue betriebswirtschaftliche Forschung : Nbf
78
Edward Elgar E-Book Archive
73
Geschichte und Gesellschaft : Zeitschrift für historische Sozialwissenschaft
73
Annals of operations research
71
Schriftenreihe Studien zum Konsumentenverhalten
71
Ästhetik & Kommunikation
71
DUV / Wirtschaftswissenschaft
70
Gabler-Edition Wissenschaft
67
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
International journal of the sociology of language : IJSL
63
Schriften zu Marketing und Management
63
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
61
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ECONIS (ZBW)
111
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1
Responses of Chinese consumers to sex appeals in international advertising : a test of congruency theory
Cui, Geng
;
Yang, Xiaoyan
- In:
Journal of global marketing
22
(
2009
)
3
,
pp. 229-245
Persistent link: https://www.econbiz.de/10003871468
Saved in:
2
Defending a domestic position against global entries
Timmor, Yaron
;
Rabino, Samuel
;
Zif, Jay Jehiel
- In:
Journal of global marketing
22
(
2009
)
4
,
pp. 251-265
Persistent link: https://www.econbiz.de/10003899903
Saved in:
3
Country-of-origin effects and global brand trust : a first look
Rosenbloom, Alfred
;
Haefner, James E.
- In:
Journal of global marketing
22
(
2009
)
4
,
pp. 267-278
Persistent link: https://www.econbiz.de/10003899908
Saved in:
4
The earth is flat, almost : measuring marketing standardization and profit performance of Japanese and US firms
Kustin, Richard
- In:
Journal of global marketing
23
(
2010
)
2
,
pp. 100-108
Persistent link: https://www.econbiz.de/10003979022
Saved in:
5
The critical role of relationship quality in small- and medium sized enterprise internationalization
Kuhlmeier, David B.
;
Knight, Gary A.
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 16-32
Persistent link: https://www.econbiz.de/10003952640
Saved in:
6
It's not black and white : advertising and race in cultural context
Jones, Victoria
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10003952651
Saved in:
7
Adaptation of marketing mix elements in international markets
Powers, Thomas L.
;
Loyka, Jeffrey J.
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10003952664
Saved in:
8
Technological complexity and country-of-origin effects on binational product evaluation : investigation in an emerging market
Hamzaoui-Essoussi, Leila
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 306-320
Persistent link: https://www.econbiz.de/10008701383
Saved in:
9
Local dealer adoption of a foreign manufacturer-sponsored Internet-based information system
Burgers, William P.
;
Padgett, Dan
;
Concha V., Jose Roberto
- In:
Journal of global marketing
23
(
2010
)
5
,
pp. 411-429
Persistent link: https://www.econbiz.de/10008822592
Saved in:
10
The persistence of brand value at country, industry, and firm levels
Chen, Yi-min
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 253-296
Persistent link: https://www.econbiz.de/10008652525
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