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Responses of Chinese consumers to sex appeals in international advertising : a test of congruency theory
Cui, Geng; Yang, Xiaoyan - In: Journal of global marketing 22 (2009) 3, pp. 229-245
Persistent link: https://www.econbiz.de/10003871468
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Defending a domestic position against global entries
Timmor, Yaron; Rabino, Samuel; Zif, Jay Jehiel - In: Journal of global marketing 22 (2009) 4, pp. 251-265
Persistent link: https://www.econbiz.de/10003899903
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Country-of-origin effects and global brand trust : a first look
Rosenbloom, Alfred; Haefner, James E. - In: Journal of global marketing 22 (2009) 4, pp. 267-278
Persistent link: https://www.econbiz.de/10003899908
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The earth is flat, almost : measuring marketing standardization and profit performance of Japanese and US firms
Kustin, Richard - In: Journal of global marketing 23 (2010) 2, pp. 100-108
Persistent link: https://www.econbiz.de/10003979022
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The critical role of relationship quality in small- and medium sized enterprise internationalization
Kuhlmeier, David B.; Knight, Gary A. - In: Journal of global marketing 23 (2010) 1, pp. 16-32
Persistent link: https://www.econbiz.de/10003952640
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It's not black and white : advertising and race in cultural context
Jones, Victoria - In: Journal of global marketing 23 (2010) 1, pp. 45-64
Persistent link: https://www.econbiz.de/10003952651
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Adaptation of marketing mix elements in international markets
Powers, Thomas L.; Loyka, Jeffrey J. - In: Journal of global marketing 23 (2010) 1, pp. 65-79
Persistent link: https://www.econbiz.de/10003952664
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Technological complexity and country-of-origin effects on binational product evaluation : investigation in an emerging market
Hamzaoui-Essoussi, Leila - In: Journal of global marketing 23 (2010) 4, pp. 306-320
Persistent link: https://www.econbiz.de/10008701383
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Local dealer adoption of a foreign manufacturer-sponsored Internet-based information system
Burgers, William P.; Padgett, Dan; Concha V., Jose Roberto - In: Journal of global marketing 23 (2010) 5, pp. 411-429
Persistent link: https://www.econbiz.de/10008822592
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The persistence of brand value at country, industry, and firm levels
Chen, Yi-min - In: Journal of global marketing 23 (2010) 3, pp. 253-296
Persistent link: https://www.econbiz.de/10008652525