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Marketing research with telephone surveys : is it time to change?
Vicente, Paula; Reis, Elizabeth - In: Journal of global marketing 23 (2010) 4, pp. 321-332
Persistent link: https://www.econbiz.de/10008701381
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Does image matter while shopping for a smartphone? : a cross-cultural study of Indian and Canadian consumers
Kaur, Kuljit; Soch, Harmeen - In: Journal of global marketing 31 (2018) 2, pp. 142-153
Persistent link: https://www.econbiz.de/10011963110
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Brand personality and emotional attitudes : the case of mobile telephone operators
Klabi, Fethi; Debabi, Mohsen - In: Journal of global marketing 24 (2011) 3, pp. 245-262
Persistent link: https://www.econbiz.de/10009305489
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Toward better understanding the materialism-hedonism and the Big Five personality-compulsive buying relationships : a new consumer cultural perspective
Tarka, Piotr; Harnish, Richard J. - In: Journal of global marketing 36 (2023) 3, pp. 165-192
Persistent link: https://www.econbiz.de/10014321503
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Understanding the factors that affect the adoption of innovative high-technology brands : the case of Apple iPhone in Malaysia
Ismail, Ahmed Rageh - In: Journal of global marketing 25 (2012) 4, pp. 226-239
Persistent link: https://www.econbiz.de/10009725931
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Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen - In: Journal of global marketing 26 (2013) 2, pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
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Revisiting the business environment at the bottom of the pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai - In: Journal of global marketing 26 (2013) 5, pp. 239-257
Persistent link: https://www.econbiz.de/10010232479
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Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets
Mishra, Ria; Singh, Ramendra; Jaikumar, Saravana - In: Journal of global marketing 34 (2021) 4, pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
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Marketing at the bottom of the pyramid : overcoming the challenges through MICMAC analysis
Sharma, Sangeeta; Bumb, Arpan - In: Journal of global marketing 34 (2021) 4, pp. 292-307
Persistent link: https://www.econbiz.de/10012650605
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A qualitative investigation of shopping behavior of customers at bottom of the pyramid
Sharma, Bodh Raj; Gupta, Nikita - In: Journal of global marketing 34 (2021) 4, pp. 308-327
Persistent link: https://www.econbiz.de/10012650607