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~isPartOf:"Journal of historical research in marketing"
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Advertising
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Beard, Fred
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Hawkins, Richard A.
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Stole, Inger L.
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Tadajewski, Mark
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Journal of historical research in marketing
Journal of advertising research
239
International journal of advertising : the review of marketing communications
210
Journal of advertising
189
International journal of advertising : the quarterly review of marketing communications
184
Journal of business research : JBR
178
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of marketing communications
146
Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
101
NBER working paper series
95
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Journal of promotion management : JPM
82
Working paper / National Bureau of Economic Research, Inc.
82
SpringerLink / Bücher
78
Journal of marketing
77
European journal of operational research : EJOR
76
NBER Working Paper
73
European journal of marketing : EJM
69
Journal of promotion management : innovations in planning and applied research
68
Journal of marketing research : JMR
66
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
60
Jahrbuch der Absatz- und Verbrauchsforschung
59
Journal of retailing and consumer services
58
Journal of business ethics : JOBE
55
International journal of industrial organization
54
Journal of current issues and research in advertising : JCIRA
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
CESifo working papers
50
Health marketing quarterly
50
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
46
Journal of current issues and research in advertising
45
Marketing : ZFP ; journal of research and management
45
Working paper
45
Applied economics
39
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
The American economic review
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
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ECONIS (ZBW)
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1
Martha Van Rensselaer and the Delineator's homemaking department
Zuckerman, Mary Ellen
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 370-384
Persistent link: https://www.econbiz.de/10009793451
Saved in:
2
The Americanization of Italian advertising during the 1950s and the 1960s : mediations, conflicts, and appropriations
De Iulio, Simona
;
Vinti, Carlo
- In:
Journal of historical research in marketing
1
(
2009
)
2
,
pp. 270-294
Persistent link: https://www.econbiz.de/10003915798
Saved in:
3
George Washington Hill and the "reach for a lucky ... " campaign
Beard, Fred
;
Klyueva, Anna
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 148-165
Persistent link: https://www.econbiz.de/10003979528
Saved in:
4
Department store advertising in newspapers, radio, and television, 1920 - 1960
Howard, Vicki
- In:
Journal of historical research in marketing
2
(
2010
)
1
,
pp. 61-85
Persistent link: https://www.econbiz.de/10003945251
Saved in:
5
Advertising in Russian periodicals at the turn of the communist era
Sheresheva, Marina Y.
;
Antonov-Ovseenko, Anton A.
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10011376203
Saved in:
6
The use of social networks in marketing : the Italian co-operative experience
Battilani, Patrizia
;
Bertagnoni, Giuliana
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 31-57
Persistent link: https://www.econbiz.de/10010530059
Saved in:
7
Irresistible empire or innocents abroad? : American advertising agencies in post-war Italy, 1950s - 1970s
Fasce, Ferdinando
;
Bini, Elisabetta
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 7-30
Persistent link: https://www.econbiz.de/10010530060
Saved in:
8
The subsiding sizzle of advertising history : methodological and theoretical challenges in the post advertising age
Schwarzkopf, Stefan
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 528-548
Persistent link: https://www.econbiz.de/10009407699
Saved in:
9
Biographic and bibliographic recollections re : collections and contributions
Pollay, Richard W.
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 507-527
Persistent link: https://www.econbiz.de/10009407701
Saved in:
10
Persuasion, patriotism and PR : US advertising in the Second World War
Stole, Inger L.
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10009758524
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