//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of strategic marketing"
~subject:"Brand"
~subject:"Dienstleistungsqualität"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand
Dienstleistungsqualität
Consumer behaviour
613
Konsumentenverhalten
613
Beziehungsmarketing
188
Relationship marketing
188
Customer satisfaction
176
Kundenzufriedenheit
176
Service quality
139
Brand management
117
Markenführung
117
Hotel industry
113
Hotellerie
113
Gastronomie
105
Restaurant industry
105
Brand image
101
Markenimage
101
Viral marketing
62
Virales Marketing
62
Emotion
61
Markenartikel
61
Social Web
60
Social web
60
Internet marketing
59
Online-Marketing
59
Holiday behaviour
52
Urlaubsverhalten
52
Online retailing
43
Online-Handel
43
Beschwerdemanagement
38
Complaint management
38
Confidence
38
Vertrauen
38
Tourism
34
Tourismus
34
USA
34
United States
34
trust
27
Marketing management
26
Marketingmanagement
26
more ...
less ...
Online availability
All
Undetermined
146
Free
2
Type of publication
All
Article
195
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
195
Aufsatz in Zeitschrift
195
Aufsatzsammlung
1
Language
All
English
196
Author
All
Line, Nathaniel D.
5
Mattila, Anna S.
5
Han, Heesup
4
Lee, Seonjeong
4
Miao, Li
4
Hanks, Lydia
3
Japutra, Arnold
3
Jin, Naehyun Paul
3
Kim, Soon-Ho
3
Ro, Heejung
3
Sparks, Beverley
3
Tang, Liang
3
Amin, Muslim
2
Assaker, Guy
2
Baker, Melissa A.
2
Bogicevic, Vanja
2
Bujisic, Milos
2
Cham Tat Huei
2
Chi, Christina Geng-Qing
2
Cobanoglu, Cihan
2
Ekinci, Yuksel
2
Fan, Alei
2
Fernandes, Teresa
2
Goh, Ben
2
Gursoy, Dogan
2
Johnson, Lester W.
2
Ketron, Seth
2
Khoo-Lattimore, Catheryn
2
Kim, Eojina
2
Kim, Kyungmin
2
Kim, Mi Ran
2
Kim, Min-Seong
2
Knutson, Bonnie J.
2
Liu, Matthew Tingchi
2
MacQuilken, Lisa
2
Mills, Adam J.
2
O'Connor, Peter
2
Prayag, Girish
2
Prentice, Catherine
2
Qu, Hailin
2
more ...
less ...
Published in...
All
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of hospitality marketing & management
Journal of strategic marketing
Journal of business research : JBR
401
Journal of retailing and consumer services
397
The journal of brand management : an international journal
287
International journal of hospitality management
222
The journal of product & brand management
203
The journal of services marketing
112
Psychology & marketing
103
European journal of marketing : EJM
92
International journal of contemporary hospitality management
90
Asia Pacific journal of marketing and logistics
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
Journal of travel and tourism marketing
73
Services marketing quarterly
73
The service industries journal
71
Cogent business & management
70
SpringerLink / Bücher
65
Journal of marketing
57
Marketing intelligence & planning
55
Journal of the Academy of Marketing Science
51
Marketing letters : a journal of research in marketing
48
Journal of air transport management
47
Journal of retailing
47
Journal of service research : JSR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
44
Tourism management : research, policies, practice
44
Journal of fashion marketing and management
42
The journal of consumer marketing
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of service management
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
Journal of international consumer marketing
40
Journal of marketing communications
40
International journal of consumer studies
39
Journal of advertising research
39
Service business
39
European journal of marketing
38
more ...
less ...
Source
All
ECONIS (ZBW)
196
Showing
1
-
10
of
196
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
2
A conceptual analysis of
brand
intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
3
Face gain and face loss in restaurant consumers'
brand
advocate behaviors
Huang, Yu-Shan Sandy
;
Wang, Yao-Chin
;
Kuo, Pei-Jou
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
3
,
pp. 395-415
Persistent link: https://www.econbiz.de/10011997338
Saved in:
4
Brand
wars : consumer-
brand
engagement beyond client-agency fights
Gambetti, Rossella
;
Biraghi, Silvia
;
Schultz, Don E.
; …
- In:
Journal of strategic marketing
24
(
2016
)
2
,
pp. 90-103
Persistent link: https://www.econbiz.de/10011577637
Saved in:
5
Exploring
brand
attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
6
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
7
Managing
brand
portfolios : audit of leading grocery supplier brands 2004 to 2012
Laforet, Sylvie
- In:
Journal of strategic marketing
23
(
2015
)
1
,
pp. 72-89
Persistent link: https://www.econbiz.de/10011297674
Saved in:
8
Does
brand
personality vary across retail brands and gender? : an empirical check
Das, Gupta
- In:
Journal of strategic marketing
23
(
2015
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10011297680
Saved in:
9
The consumer value-based
brand
citizenship behavior model : evidence from local and global coffee businesses
Kim, Soon-Ho
;
Kim, Min-Seong
;
Lee, Seonjeong
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 472-490
Persistent link: https://www.econbiz.de/10012176672
Saved in:
10
The effects of
brand
hearsay on
brand
trust and
brand
attitudes
Kim, Eun-Jung
;
Kim, Soon-Ho
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
28
(
2019
)
7
,
pp. 765-784
Persistent link: https://www.econbiz.de/10012176688
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->