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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of strategic marketing"
~subject:"Brand management"
~subject:"Dienstleistungsqualität"
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Brand management
Dienstleistungsqualität
Consumer behaviour
613
Konsumentenverhalten
613
Beziehungsmarketing
188
Relationship marketing
188
Customer satisfaction
176
Kundenzufriedenheit
176
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Han, Heesup
5
Lee, Seonjeong
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Line, Nathaniel D.
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Mattila, Anna S.
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Hanks, Lydia
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of hospitality marketing & management
Journal of strategic marketing
Journal of business research : JBR
556
Journal of retailing and consumer services
483
The journal of brand management : an international journal
345
The journal of product & brand management
315
International journal of hospitality management
259
Psychology & marketing
122
The journal of services marketing
121
Asia Pacific journal of marketing and logistics
117
European journal of marketing : EJM
115
International journal of contemporary hospitality management
104
Cogent business & management
91
Journal of travel and tourism marketing
90
Marketing intelligence & planning
88
Journal of marketing communications
84
The service industries journal
82
SpringerLink / Bücher
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Services marketing quarterly
75
Journal of the Academy of Marketing Science
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
70
Journal of fashion marketing and management
68
Journal of international consumer marketing
67
Journal of marketing
65
Journal of marketing management : MM
64
Marketing letters : a journal of research in marketing
60
International journal of consumer studies
59
International journal of advertising : the review of marketing communications
58
Journal of promotion management : innovations in planning and applied research
58
Journal of retailing
56
Tourism management : research, policies, practice
55
International journal of internet marketing and advertising : IJIMA
54
International journal of retail & distribution management
54
Journal of air transport management
54
Journal of global marketing
54
Journal of promotion management : JPM
54
Industrial marketing management : the international journal for industrial and high-tech firms
53
European journal of marketing
50
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1
Antecedents of value co-creation activities for online
fashion
brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
2
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
3
A conceptual analysis of
brand
intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
4
Face gain and face loss in restaurant consumers'
brand
advocate behaviors
Huang, Yu-Shan Sandy
;
Wang, Yao-Chin
;
Kuo, Pei-Jou
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
3
,
pp. 395-415
Persistent link: https://www.econbiz.de/10011997338
Saved in:
5
Brand
wars : consumer-
brand
engagement beyond client-agency fights
Gambetti, Rossella
;
Biraghi, Silvia
;
Schultz, Don E.
; …
- In:
Journal of strategic marketing
24
(
2016
)
2
,
pp. 90-103
Persistent link: https://www.econbiz.de/10011577637
Saved in:
6
Exploring
brand
attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
7
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
8
Managing
brand
portfolios : audit of leading grocery supplier brands 2004 to 2012
Laforet, Sylvie
- In:
Journal of strategic marketing
23
(
2015
)
1
,
pp. 72-89
Persistent link: https://www.econbiz.de/10011297674
Saved in:
9
Does
brand
personality vary across retail brands and gender? : an empirical check
Das, Gupta
- In:
Journal of strategic marketing
23
(
2015
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10011297680
Saved in:
10
The consumer value-based
brand
citizenship behavior model : evidence from local and global coffee businesses
Kim, Soon-Ho
;
Kim, Min-Seong
;
Lee, Seonjeong
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 472-490
Persistent link: https://www.econbiz.de/10012176672
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