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Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John; Habibi, Fatemeh; Casidy, Riza; … - In: Marketing intelligence & planning 34 (2016) 1, pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
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Face gain and face loss in restaurant consumers' brand advocate behaviors
Huang, Yu-Shan Sandy; Wang, Yao-Chin; Kuo, Pei-Jou - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 3, pp. 395-415
Persistent link: https://www.econbiz.de/10011997338
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Signaling service quality via website e-CRM features : more gains for smaller and lessr known hotels
Tian, Jenny; Wang, Sophia - In: Journal of hospitality & tourism research : JHTR ; the … 41 (2017) 2, pp. 211-245
Persistent link: https://www.econbiz.de/10011645609
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The concept of online corporate brand experience : an empirical assessment
Khan, Imran; Rahman, Zillur; Ratma, Mobin - In: Marketing intelligence & planning 34 (2016) 5, pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
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Luxury brand commitment : a study of Chinese consumers
Li, Ning; Robson, Andrew; Coates, Nigel - In: Marketing intelligence & planning 32 (2014) 7, pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
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Engaging restaurant customers on Facebook : the power of belongingness appeals on social media
Gruss, Richard; Kim, Eojina; Abrahams, Alan - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 201-228
Persistent link: https://www.econbiz.de/10012201142
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Online engagement among restaurant customers : the importance of enhancing flow for social media users
Kim, Bomin; Yoo, Myongjee; Yang, Wan - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 252-277
Persistent link: https://www.econbiz.de/10012201342
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Antecedents and an outcome of customer engagement with hotel brand community on Facebook
Touni, Reham; Kim, Woo Gon; Choi, Hyung-Min; Ali, … - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 278-299
Persistent link: https://www.econbiz.de/10012201350
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Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan; Wong, IpKin Anthony; Prentice, Catherine; … - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
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Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling; Lobo, Antonio; Leckie, Civilai - In: Marketing intelligence & planning 35 (2017) 3, pp. 425-440
Persistent link: https://www.econbiz.de/10011707001