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Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune; Kim, Youn-Kyung - In: Journal of retailing and consumer services 29 (2016), pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
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Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
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Fashion brands on retail websites : customer performance expectancy and e-word-of-mouth
Loureiro, Sandra M. C.; Cavallero, Luisa; Miranda, … - In: Journal of retailing and consumer services 41 (2018), pp. 131-141
Persistent link: https://www.econbiz.de/10011808565
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How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal; Azam, Muhammad; Islam, Tahir - In: Journal of retailing and consumer services 77 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
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Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.; Park, Jungkun; Lee, Sangwoo - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
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Sustainably sustaining (online) fashion consumption : using influencers to promote sustainable (un)planned behaviour in Europe's millennials
Johnstone, Leanne; Lindh, Cecilia Thilenius - In: Journal of retailing and consumer services 64 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209489
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Exploring brand attachment, its determinats and outcomes
Japutra, Arnold; Ekinici, Yuksel; Simkin, Lyndon - In: Journal of strategic marketing 22 (2014) 7, pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
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The effects of brand hearsay on brand trust and brand attitudes
Kim, Eun-Jung; Kim, Soon-Ho; Lee, Yong-Ki - In: Journal of hospitality marketing & management 28 (2019) 7, pp. 765-784
Persistent link: https://www.econbiz.de/10012176688
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The role of brand authenticity in developing brand trust
Portal, Sivan; Abratt, Russell; Bendixen, Michael - In: Journal of strategic marketing 27 (2019) 8, pp. 714-729
Persistent link: https://www.econbiz.de/10012202789
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Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria; Francioni, Barbara; Hegner, Sabrina; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238345