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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The service industries journal"
~subject:"Dienstleistungsqualität"
~subject:"Social Web"
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Value brands : cheap or trendy...
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Dienstleistungsqualität
Social Web
Consumer behaviour
636
Konsumentenverhalten
635
Beziehungsmarketing
204
Relationship marketing
204
Customer satisfaction
182
Kundenzufriedenheit
182
Service quality
164
Brand management
117
Markenführung
117
Brand image
101
Markenimage
101
Hotel industry
80
Hotellerie
80
Emotion
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Gastronomie
66
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Online-Handel
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Confidence
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Complaint management
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Einzelhandel
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Retail trade
30
Holiday behaviour
29
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trust
29
Customer integration
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Kundenintegration
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E-commerce
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Electronic Commerce
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Fernandes, Teresa
4
Cobanoglu, Cihan
3
Han, Heesup
3
Jin, Naehyun Paul
3
Lee, Seonjeong
3
Line, Nathaniel D.
3
Mavondo, Felix
3
Amin, Muslim
2
Assaker, Guy
2
Balaji, M. S.
2
Cheng, Cheng-Feng
2
Conduit, Jodie
2
Dewnarain, Senika
2
Fan, Alei
2
Goh, Ben
2
Israeli, Aviad A.
2
Johnson, Lester W.
2
Karpinski, Aryn C.
2
Khoo-Lattimore, Catheryn
2
Kim, Kyungmin
2
Lim, Weng Marc
2
Liu, Tsung-chi
2
Mattila, Anna S.
2
Miao, Li
2
O'Connor, Peter
2
Ouyang, Zhe
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Qu, Hailin
2
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2
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2
Ro, Heejung
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2
Salehi-Esfahani, Saba
2
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2
Sreejesh, S.
2
Tang, Liang
2
Wang, Jing
2
Yang, Ching-chow
2
Abubakar, Binta
1
Ahmad, Aqeel
1
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Journal of hospitality marketing & management
Journal of strategic marketing
The service industries journal
Journal of retailing and consumer services
398
Journal of business research : JBR
340
International journal of hospitality management
221
The journal of services marketing
122
International journal of internet marketing and advertising : IJIMA
99
International journal of contemporary hospitality management
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
96
Journal of travel and tourism marketing
93
Cogent business & management
81
Technological forecasting & social change : an international journal
81
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Psychology & marketing
69
Services marketing quarterly
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
The journal of product & brand management
65
Journal of internet commerce
64
Tourism management : research, policies, practice
61
International journal of electronic marketing and retailing : IJEMR
60
Asia Pacific journal of marketing and logistics
57
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
Journal of marketing communications
53
International journal of consumer studies
52
The journal of brand management : an international journal
51
Journal of promotion management : innovations in planning and applied research
50
Journal of service research : JSR
50
International journal of advertising : the review of marketing communications
48
Service business
48
Journal of marketing
47
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
46
Journal of the Academy of Marketing Science
46
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
45
Journal of air transport management
44
Journal of service management
44
International journal of business information systems : IJBIS
43
Marketing intelligence & planning
43
Journal of electronic commerce research : JECR
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
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ECONIS (ZBW)
216
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216
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1
Conceptualization and assessment of E-service quality for luxury brands
Kim, Jung-Hwan
;
Kim, Minjeong
- In:
The service industries journal
40
(
2020
)
5/6
,
pp. 436-470
Persistent link: https://www.econbiz.de/10012208579
Saved in:
2
Should a lower-price service offer a full-satisfaction guarantee?
Wong, Jehn-yih
;
Tsaur, Sheng-hshiung
;
Wang, Chih-hung
- In:
The service industries journal
29
(
2009
)
9/10
,
pp. 1261-1272
Persistent link: https://www.econbiz.de/10003914873
Saved in:
3
Antecedents of value co-creation activities for online
fashion
brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
4
Does
brand
love matter to casual restaurants? : a multi-group path analysis
Shen, Ye
;
Huang, Shuyue
;
Choi, Hwansuk Chris
;
Morrison, …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
Saved in:
5
The role of atmosphere in Italian museums : effects on
brand
perceptions and visitor behavioral intentions
Piancatelli, Chiara
;
Massi, Marta
;
Vocino, Andrea
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
Saved in:
6
Consumer choices among service brands offering ethical attributes
Bridges, Eileen
;
Schramm, Mary
;
Roy, Abhik
- In:
The service industries journal
39
(
2019
)
15/16
,
pp. 1167-1189
Persistent link: https://www.econbiz.de/10012207460
Saved in:
7
Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon
;
Lee, Hyong-june
- In:
Journal of hospitality marketing & management
26
(
2017
)
6
,
pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
Saved in:
8
A conceptual analysis of
brand
intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
9
The manifestation of
brand
engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
10
Psychological ownership towards online
brand
communities driving
brand
engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
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