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Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie; Brooks, Simon; McGouran, Cathy - In: Journal of strategic marketing 28 (2020) 5, pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
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A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.; Pervan, Simon J.; Johnson, Lester W. - In: Journal of strategic marketing 26 (2018) 6, pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
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Brand wars : consumer-brand engagement beyond client-agency fights
Gambetti, Rossella; Biraghi, Silvia; Schultz, Don E.; … - In: Journal of strategic marketing 24 (2016) 2, pp. 90-103
Persistent link: https://www.econbiz.de/10011577637
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Exploring brand attachment, its determinats and outcomes
Japutra, Arnold; Ekinici, Yuksel; Simkin, Lyndon - In: Journal of strategic marketing 22 (2014) 7, pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
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The consumer value-based brand citizenship behavior model : evidence from local and global coffee businesses
Kim, Soon-Ho; Kim, Min-Seong; Lee, Seonjeong - In: Journal of hospitality marketing & management 28 (2019) 4, pp. 472-490
Persistent link: https://www.econbiz.de/10012176672
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Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty
Sop, Serhat Adem; Kozak, Nazmi - In: Journal of hospitality marketing & management 28 (2019) 8, pp. 926-956
Persistent link: https://www.econbiz.de/10012176754
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Modelling brand loyalty in the Nigerian telecommunications industry
Inegbedion, Henry Egbezien; Obadiaru, Eseosa - In: Journal of strategic marketing 27 (2019) 7, pp. 583-598
Persistent link: https://www.econbiz.de/10012202781
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Building consumer-brand relationships through brand experience and brand identification
Kumar, Vikas; Kaushik, Arun Kumar - In: Journal of strategic marketing 28 (2020) 1, pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
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Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon; Lee, Hyong-june - In: Journal of hospitality marketing & management 26 (2017) 6, pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
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Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold; Ekinci, Yuksel; Simkin, Lyndon - In: Journal of strategic marketing 26 (2018) 3, pp. 223-240
Persistent link: https://www.econbiz.de/10011894545