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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of strategic marketing"
~subject:"Dienstleistungsqualität"
~subject:"Relationship marketing"
~subject:"Social Web"
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Dienstleistungsqualität
Relationship marketing
Social Web
Consumer behaviour
439
Konsumentenverhalten
439
Beziehungsmarketing
140
Customer satisfaction
131
Kundenzufriedenheit
131
Service quality
101
Brand management
95
Markenführung
95
Brand image
81
Markenimage
81
Hotel industry
79
Hotellerie
79
Gastronomie
58
Restaurant industry
58
Brand
54
Markenartikel
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Social web
49
Internet marketing
45
Online-Marketing
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Viral marketing
45
Virales Marketing
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Emotion
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Online retailing
35
Online-Handel
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Confidence
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Complaint management
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Marketingmanagement
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Holiday behaviour
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trust
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218
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Fernandes, Teresa
4
Han, Heesup
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Mavondo, Felix
4
Pervan, Simon J.
4
Ramkissoon, Haywantee
4
Tanford, Sarah
4
Cobanoglu, Cihan
3
Dewnarain, Senika
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Mattila, Anna S.
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Roy, Sanjit
3
Tang, Liang
3
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2
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2
Assaker, Guy
2
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2
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2
Bove, Liliana L.
2
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Fan, Alei
2
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Qu, Hailin
2
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2
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Journal of hospitality marketing & management
Journal of strategic marketing
Journal of retailing and consumer services
664
Journal of business research : JBR
569
International journal of hospitality management
308
The journal of services marketing
174
International journal of contemporary hospitality management
136
Journal of travel and tourism marketing
135
The journal of product & brand management
133
Psychology & marketing
125
Cogent business & management
123
The journal of brand management : an international journal
119
International journal of internet marketing and advertising : IJIMA
114
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
107
Asia Pacific journal of marketing and logistics
103
The service industries journal
101
Journal of the Academy of Marketing Science
99
Technological forecasting & social change : an international journal
96
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
93
Tourism management : research, policies, practice
90
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
85
Journal of marketing
83
Services marketing quarterly
83
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
European journal of marketing : EJM
80
Journal of retailing
80
International journal of electronic marketing and retailing : IJEMR
79
Journal of internet commerce
78
International journal of consumer studies
74
Marketing intelligence & planning
74
Journal of service management
71
Journal of promotion management : innovations in planning and applied research
70
SpringerLink / Bücher
69
Industrial marketing management : the international journal for industrial and high-tech firms
68
Journal of service research : JSR
68
Journal of marketing communications
66
The international review of retail, distribution and consumer research
66
International journal of retail & distribution management
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Service business
64
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ECONIS (ZBW)
218
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1
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218
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1
Antecedents of value co-creation activities for online
fashion
brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
2
Exploring
brand
attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
3
Does
brand
love matter to casual restaurants? : a multi-group path analysis
Shen, Ye
;
Huang, Shuyue
;
Choi, Hwansuk Chris
;
Morrison, …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
Saved in:
4
The role of atmosphere in Italian museums : effects on
brand
perceptions and visitor behavioral intentions
Piancatelli, Chiara
;
Massi, Marta
;
Vocino, Andrea
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
Saved in:
5
Hotel
brand
personality and
brand
loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
6
Brand
wars : consumer-
brand
engagement beyond client-agency fights
Gambetti, Rossella
;
Biraghi, Silvia
;
Schultz, Don E.
; …
- In:
Journal of strategic marketing
24
(
2016
)
2
,
pp. 90-103
Persistent link: https://www.econbiz.de/10011577637
Saved in:
7
An investigation of
brand
experience on
brand
attachment, knowledge, and trust in the lodging industry
Kang, Juhee
;
Manthiou, Aikaterini
;
Norzuwana Sumarjan
; …
- In:
Journal of hospitality marketing & management
26
(
2017
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011669639
Saved in:
8
Investigating the impact of customer
brand
identification on hospitality
brand
loyalty : a social identity perspective
Rather, Raouf Ahmad
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Saved in:
9
Tie the knot : building stronger consumers' attachment toward a
brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
10
Modelling
brand
loyalty in the Nigerian telecommunications industry
Inegbedion, Henry Egbezien
;
Obadiaru, Eseosa
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 583-598
Persistent link: https://www.econbiz.de/10012202781
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