//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of strategic marketing"
~subject:"Dienstleistungsqualität"
~subject:"Relationship marketing"
~subject:"Umweltbewusstsein"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Dienstleistungsqualität
Relationship marketing
Umweltbewusstsein
Consumer behaviour
439
Konsumentenverhalten
439
Beziehungsmarketing
140
Customer satisfaction
131
Kundenzufriedenheit
131
Service quality
101
Brand management
95
Markenführung
95
Brand image
81
Markenimage
81
Hotel industry
79
Hotellerie
79
Gastronomie
58
Restaurant industry
58
Brand
54
Markenartikel
54
Social Web
49
Social web
49
Internet marketing
45
Online-Marketing
45
Viral marketing
45
Virales Marketing
45
Emotion
44
Online retailing
35
Online-Handel
35
Confidence
31
Vertrauen
31
Beschwerdemanagement
30
Complaint management
30
Marketing management
23
Marketingmanagement
23
Holiday behaviour
22
Urlaubsverhalten
22
trust
22
USA
20
United States
20
Advertising effects
19
Werbewirkung
19
more ...
less ...
Online availability
All
Undetermined
156
Free
4
Type of publication
All
Article
205
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
206
Aufsatz in Zeitschrift
206
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
206
Author
All
Mavondo, Felix
4
Pervan, Simon J.
4
Ramkissoon, Haywantee
4
Dewnarain, Senika
3
Fernandes, Teresa
3
Han, Heesup
3
Japutra, Arnold
3
Jin, Naehyun Paul
3
Lee, Seonjeong
3
Lim, Weng Marc
3
Line, Nathaniel D.
3
Mattila, Anna S.
3
Roy, Sanjit
3
Tanford, Sarah
3
Ahn, Jiseon
2
Ali, Faizan
2
Amin, Muslim
2
Assaker, Guy
2
Baloglu, Seyhmus
2
Bilgihan, Anil
2
Bove, Liliana L.
2
Cobanoglu, Cihan
2
Fan, Alei
2
Goh, Ben
2
Johnson, Lester W.
2
Ketron, Seth
2
Khoo-Lattimore, Catheryn
2
Kim, Kyungmin
2
Kim, Mi Ran
2
Kim, Min-Seong
2
Leckie, Civilai
2
Lo, Ada
2
Lobo, Antonio
2
Miao, Li
2
Mishra, Sita
2
O'Connor, Peter
2
Polonsky, Michael J.
2
Prayag, Girish
2
Qu, Hailin
2
Rahman, Kaleel
2
more ...
less ...
Published in...
All
Journal of hospitality marketing & management
Journal of strategic marketing
Journal of retailing and consumer services
592
Journal of business research : JBR
457
International journal of hospitality management
306
The journal of services marketing
166
International journal of contemporary hospitality management
131
Journal of travel and tourism marketing
122
Cogent business & management
113
The journal of product & brand management
108
Psychology & marketing
107
International journal of consumer studies
104
Asia Pacific journal of marketing and logistics
102
The service industries journal
97
The journal of brand management : an international journal
88
Journal of the Academy of Marketing Science
86
Services marketing quarterly
83
Journal of retailing
77
Marketing intelligence & planning
75
Tourism management : research, policies, practice
74
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
70
Journal of service management
69
Journal of service research : JSR
68
European journal of marketing : EJM
67
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of retail & distribution management
65
Journal of marketing
62
The international review of retail, distribution and consumer research
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
57
Service business
57
Technological forecasting & social change : an international journal
56
International journal of retail and distribution management
54
SpringerLink / Bücher
53
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
53
Journal of business ethics : JOBE
52
The international journal of bank marketing : IJBM
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of marketing management : MM
49
more ...
less ...
Source
All
ECONIS (ZBW)
206
Showing
1
-
10
of
206
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Antecedents of value co-creation activities for online
fashion
brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
2
A conceptual analysis of
brand
intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
3
Brand
wars : consumer-
brand
engagement beyond client-agency fights
Gambetti, Rossella
;
Biraghi, Silvia
;
Schultz, Don E.
; …
- In:
Journal of strategic marketing
24
(
2016
)
2
,
pp. 90-103
Persistent link: https://www.econbiz.de/10011577637
Saved in:
4
Exploring
brand
attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
5
The consumer value-based
brand
citizenship behavior model : evidence from local and global coffee businesses
Kim, Soon-Ho
;
Kim, Min-Seong
;
Lee, Seonjeong
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 472-490
Persistent link: https://www.econbiz.de/10012176672
Saved in:
6
Effects of
brand
personality, self-congruity and functional congruity on hotel
brand
loyalty
Sop, Serhat Adem
;
Kozak, Nazmi
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 926-956
Persistent link: https://www.econbiz.de/10012176754
Saved in:
7
Modelling
brand
loyalty in the Nigerian telecommunications industry
Inegbedion, Henry Egbezien
;
Obadiaru, Eseosa
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 583-598
Persistent link: https://www.econbiz.de/10012202781
Saved in:
8
Building consumer-
brand
relationships through
brand
experience and
brand
identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Saved in:
9
Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon
;
Lee, Hyong-june
- In:
Journal of hospitality marketing & management
26
(
2017
)
6
,
pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
Saved in:
10
Tie the knot : building stronger consumers' attachment toward a
brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->