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The consumer value-based brand citizenship behavior model : evidence from local and global coffee businesses
Kim, Soon-Ho; Kim, Min-Seong; Lee, Seonjeong - In: Journal of hospitality marketing & management 28 (2019) 4, pp. 472-490
Persistent link: https://www.econbiz.de/10012176672
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The effects of brand hearsay on brand trust and brand attitudes
Kim, Eun-Jung; Kim, Soon-Ho; Lee, Yong-Ki - In: Journal of hospitality marketing & management 28 (2019) 7, pp. 765-784
Persistent link: https://www.econbiz.de/10012176688
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Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty
Sop, Serhat Adem; Kozak, Nazmi - In: Journal of hospitality marketing & management 28 (2019) 8, pp. 926-956
Persistent link: https://www.econbiz.de/10012176754
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Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon; Lee, Hyong-june - In: Journal of hospitality marketing & management 26 (2017) 6, pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
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Antecedents and outcomes of lifestyle hotel brand attachment and love : the case of Gen Y
Liu, Chyong-Ru; Wang, Yao-Chin; Chiu, Tsui-Hua; Chen, … - In: Journal of hospitality marketing & management 27 (2018) 3, pp. 281-298
Persistent link: https://www.econbiz.de/10011880412
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Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad - In: Journal of hospitality marketing & management 27 (2018) 5, pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
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Impact of brand experience on loyalty
Ong, Chuan Huat; Lee, Heng Wei; Thurasamy Ramayah - In: Journal of hospitality marketing & management 27 (2018) 7, pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
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Antecedents and the mediating effect of customer-restaurant brand identification
Han, Sung Ho; Ekinci, Yuksel; Chen, Cheng-Hao Steve; … - In: Journal of hospitality marketing & management 29 (2020) 2, pp. 202-220
Persistent link: https://www.econbiz.de/10012256129
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Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping; Yen, Chih-Lun; Liu, Tingting - In: Journal of hospitality marketing & management 29 (2020) 5, pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
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Signaling effects of branded amenities on customer-based brand equity
Kim, Eun Joo; Baloglu, Seyhmus; Henthorne, Tony L. - In: Journal of hospitality marketing & management 30 (2021) 4, pp. 508-527
Persistent link: https://www.econbiz.de/10012549273