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App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
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Adding voice to the omnichannel and how that affects brand trust
Pagani, Margherita; Racat, Margot; Hofacker, Charles F. - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 89-105
Persistent link: https://www.econbiz.de/10012129486
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The showrooming phenomenon : it's more than just about price
Gensler, Sonja; Neslin, Scott A.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
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Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; … - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
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The impact of trial on technology adoption : the case of mobile TV
Soscia, Isabella; Arbore, Alessandro; Hofacker, Charles F. - In: Journal of research in interactive marketing : … 5 (2011) 2/3, pp. 226-238
Persistent link: https://www.econbiz.de/10009389581
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Extraversion as a stimulus for user-generated content
Pagani, Marghertia; Goldsmith, Ronald E.; Hofacker, … - In: Journal of research in interactive marketing : … 7 (2013) 4, pp. 242-256
Persistent link: https://www.econbiz.de/10010222789
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Consumer power : evolution in the digital age
Labrecque, Lauren I.; Esche, Jonas vor dem; Mathwick, Charla - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 257-269
Persistent link: https://www.econbiz.de/10010242284
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Editorial: Marketing the pinball way : understanding how social media change the generation of value for consumers and companies
Hennig-Thurau, Thorsten; Hofacker, Charles F.; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 237-241
Persistent link: https://www.econbiz.de/10010242287
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Customer responses to channel migration strategies toward the E-channel
Trampe, Debra; Konuş, Umut; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 257-270
Persistent link: https://www.econbiz.de/10010470966
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Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior
Zadeh, Arash H.; Farhang, Maryam; Zolfagharian, Mohammadali - In: Journal of research in interactive marketing : … 17 (2023) 2, pp. 195-214
Persistent link: https://www.econbiz.de/10014313206