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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Verhoef, Peter C.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
SpringerLink / Bücher
1,436
Europäische Hochschulschriften / 5
448
Journal of business research : JBR
384
Springer eBook Collection
360
Working paper / National Bureau of Economic Research, Inc.
321
NBER working paper series
310
Gabler Edition Wissenschaft
286
Springer eBook Collection / Business and Economics
281
Discussion paper series / IZA
270
Ifo Schnelldienst
246
NBER Working Paper
240
Telecommunications policy : the international journal of digital economy, data sciences and new media
238
Journal of retailing and consumer services
223
International journal of internet marketing and advertising : IJIMA
211
Research
181
ifo Schnelldienst
172
Lehrbuch
169
Discussion paper / Centre for Economic Policy Research
168
IZA Discussion Paper
156
CESifo working papers
148
Technological forecasting & social change : an international journal
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
131
Journal of advertising research
131
Journal of marketing communications
121
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
120
International journal of advertising : the review of marketing communications
118
Management science : journal of the Institute for Operations Research and the Management Sciences
118
Information systems research : ISR
116
Journal of internet commerce
112
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
111
Information economics and policy : IEP
110
International journal of hospitality management
108
Electronic commerce research
98
Working paper
95
International journal of electronic marketing and retailing : IJEMR
91
Tourism management : research, policies, practice
91
Discussion paper
90
International journal of business information systems : IJBIS
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ECONIS (ZBW)
153
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1
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
2
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
3
Mobile advertising : an empirical study of temporal and spatial differences in search behavior and advertising response
Goh, Khim Yong
;
Chu, Junhong
;
Wu, Jing
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 34-45
Persistent link: https://www.econbiz.de/10011292341
Saved in:
4
Mobile advertising : a framework and research agenda
Grewal, Dhruv
;
Bart, Yakov
;
Spann, Martin
;
Zubcsek, …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
Saved in:
5
Mobile promotions : a framework and research priorities
Andrews, Michelle
;
Goehring, Jody
;
Hui, Sam
;
Pancras, Joseph
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 15-24
Persistent link: https://www.econbiz.de/10011489455
Saved in:
6
Mobile shopper marketing : key issues, current insights, and future research avenues
Shankar, Venkatesh
;
Kleijnen, Mirella
;
Ramanathan, Suresh
; …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 37-48
Persistent link: https://www.econbiz.de/10011489474
Saved in:
7
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
8
An experimental analysis of the effectiveness of multi-screen advertising
Hoeck, Lena
;
Spann, Martin
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 81-99
Persistent link: https://www.econbiz.de/10012289423
Saved in:
9
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
10
Cutting through the online review jungle : investigating selective eWOM processing
Gottschalk, Sabrina Alexandra
;
Mafael, Alexander
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 89-104
Persistent link: https://www.econbiz.de/10011658365
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