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Certainty in language increases consumer engagement on social media
Pezzuti, Todd; Leonhardt, James M.; Warren, Caleb - In: Journal of interactive marketing : a quarterly … 53 (2021), pp. 32-46
Persistent link: https://www.econbiz.de/10012502844
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It's not just what you say, but how you say it : the effect of language style matching on perceived quality of consumer reviews
Liu, Angela Xia; Xie, Ying; Zhang, Jurui - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 70-86
Persistent link: https://www.econbiz.de/10012107042
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Responding to causal uncertainty in the Twitterverse : when abstract language and social prominence increase message engagement
Namkoong, Jae-Eun; Ro, Joon H.; Henderson, Marlone D. - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 81-98
Persistent link: https://www.econbiz.de/10011998001
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Antecedents of online reviews' usage and purchase influence: an empirical comparison of US and Korean consumers
Park, Cheol; Lee, Thae Min - In: Journal of interactive marketing : a quarterly … 23 (2009) 4, pp. 332-340
Persistent link: https://www.econbiz.de/10003893299
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Estimating contagion on the Internet : evidence from the diffusion of digital/information products
Chandrashekaran, Murali; Grewal, Rajdeep; Mehta, Raj - In: Journal of interactive marketing : a quarterly … 24 (2010) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003958493
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The differential effects of online word-of-mouth and critics' reviews on pre-release movie evaluation
Chakravarty, Anindita; Liu, Yong; Mazumdar, Tridib - In: Journal of interactive marketing : a quarterly … 24 (2010) 3, pp. 185-197
Persistent link: https://www.econbiz.de/10008650993
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Online damage control : the effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms
Noort, Guda van; Willemsen, Lotte M. - In: Journal of interactive marketing : a quarterly … 26 (2012) 3, pp. 131-140
Persistent link: https://www.econbiz.de/10009569267
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So whaddya think? : consumers create ads and other consumers critique them
Ertimur, Burc̜ak; Gilly, Mary C. - In: Journal of interactive marketing : a quarterly … 26 (2012) 3, pp. 115-130
Persistent link: https://www.econbiz.de/10009569270
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Is online word of mouth higher for new models or redesigns? : an investigation of the automobile industry
Feng, Jie; Papatla, Purushottam - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 92-101
Persistent link: https://www.econbiz.de/10009558963
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Rising to Stardom : an empirical investigation of the diffusion of user-generated content
Liu-thompkins, Yuping; Rogerson, Michelle - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 71-82
Persistent link: https://www.econbiz.de/10009558969