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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Mobile communications
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Verhoef, Peter C.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Telecommunications policy : the international journal of digital economy, data sciences and new media
87
Technological forecasting & social change : an international journal
69
Journal of retailing and consumer services
65
Journal of business research : JBR
45
AGDI working paper
37
International journal of business information systems : IJBIS
30
NBER working paper series
28
SpringerLink / Bücher
25
Working paper / National Bureau of Economic Research, Inc.
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Information economics and policy : IEP
23
International journal of networking and virtual organisations : IJNVO
23
Information systems research : ISR
21
Discussion paper / Centre for Economic Policy Research
20
International journal of e-business research : an official publication of the Information Resources Management Association
20
HMD : Praxis der Wirtschaftsinformatik
19
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
18
Electronic commerce research
16
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
15
Journal of regulatory economics
15
NBER Working Paper
15
Psychology & marketing
14
Information systems and e-business management : ISeB
13
International journal of consumer studies
13
International journal of electronic business
13
Management information systems : mis quarterly
13
Tourism management : research, policies, practice
13
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
13
International journal of internet marketing and advertising : IJIMA
12
International journal of technology marketing : IJTMkt
12
Journal of advertising research
12
Journal of internet commerce
12
Journal of marketing
12
The journal of product innovation management : an international publication of the Product Development & Management Association
12
Discussion paper
11
International journal of business innovation and research
11
International journal of industrial organization
11
International journal of innovation and technology management
11
Journal of marketing communications
11
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ECONIS (ZBW)
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1
Branded
apps
: explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
2
Mobile shopping through applications : understanding application possession and mobile purchase
Kim, Mingyung
;
Kim, Jeeyeon
;
Choi, Jeonghye
;
Trivedi, …
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 55-68
Persistent link: https://www.econbiz.de/10011743758
Saved in:
3
The effects of adopting and using a brand's mobile application on customers' subsequent purchase behavior
Kim, Su Jung
;
Wang, Rebecca Jen-Hui
;
Malthouse, Edward C.
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 28-41
Persistent link: https://www.econbiz.de/10011373132
Saved in:
4
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
5
The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits
Zhang, Sha
;
Pauwels, Koen
;
Peng, Chenming
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 115-128
Persistent link: https://www.econbiz.de/10012060948
Saved in:
6
Touchable
apps
: exploring the usage of touch features and their impact on engagement
Shi, Savannah Wei
;
Kalyanam, Kirthi
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 43-59
Persistent link: https://www.econbiz.de/10011949548
Saved in:
7
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
8
Mobile advertising : a framework and research agenda
Grewal, Dhruv
;
Bart, Yakov
;
Spann, Martin
;
Zubcsek, …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
Saved in:
9
Mobile promotions : a framework and research priorities
Andrews, Michelle
;
Goehring, Jody
;
Hui, Sam
;
Pancras, Joseph
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 15-24
Persistent link: https://www.econbiz.de/10011489455
Saved in:
10
The effect of pricing and advertising on customer retention in a liberalizing market
Polo-Redondo, Yolanda
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
4
,
pp. 201-214
Persistent link: https://www.econbiz.de/10009313206
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