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Key issues in multichannel customer management : current knowledge and future directions
Neslin, Scott A.; Shankar, Venkatesh - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 70-81
Persistent link: https://www.econbiz.de/10003833065
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A hierarchical marketing communications model of online and offline media synergies
Naik, Prasad A.; Peters, Kay - In: Journal of interactive marketing : a quarterly … 23 (2009) 4, pp. 288-299
Persistent link: https://www.econbiz.de/10003893284
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Crafting integrated multichannel retailing strategies
Zhang, Jie; Farris, Paul W.; Irvin, John W.; Kushwaha, Tarun - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 168-180
Persistent link: https://www.econbiz.de/10003987346
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Consumers' perceptions of online and offline retailer deception : a moderated mediation analysis
Riquelme, Isabel P.; Román, Sergio; Iacobucci, Dawn - In: Journal of interactive marketing : a quarterly … 35 (2016), pp. 16-26
Persistent link: https://www.econbiz.de/10011537907
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Customer responses to channel migration strategies toward the E-channel
Trampe, Debra; Konuş, Umut; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 257-270
Persistent link: https://www.econbiz.de/10010470966
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Investigating the role of product assortment in technology-enabled sales platforms
Thomas, Jacquelyn S.; Jap, Sandy D.; Dillon, William R.; … - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 31-51
Persistent link: https://www.econbiz.de/10013041308
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The effects of channel experiences and direct marketing on customer retention in multichannel settings
Chang, Chun-Wei; Zhang, Jonathan Z. - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 70-90
Persistent link: https://www.econbiz.de/10011615980
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The showrooming phenomenon : it's more than just about price
Gensler, Sonja; Neslin, Scott A.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
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Feeling confident and smart with webrooming : understanding the consumer's path to satisfaction
Flavián Blanco, Carlos; Gurrea Sarasa, Raquel; Orús, … - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 1-15
Persistent link: https://www.econbiz.de/10012060908
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The effect of cross-channel integration on cost efficiency
Tagashira, Takumi; Minami, Chieko - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 68-83
Persistent link: https://www.econbiz.de/10012060916