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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Internet marketing
132
Online-Marketing
132
Consumer behaviour
114
Konsumentenverhalten
114
Social Web
63
Social web
63
Online retailing
52
Online-Handel
52
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41
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Brand management
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Pauwels, Koen
5
Verhoef, Peter C.
5
Hoffman, Donna L.
4
Novak, Thomas P.
4
Spann, Martin
4
Eigenraam, Anniek W.
3
Gensler, Sonja
3
Labrecque, Lauren I.
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Noort, Guda van
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Reijmersdal, Eva A. van
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Verlegh, Peeter
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Bacile, Todd J.
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Chu, Junhong
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Dens, Nathalie
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Eelen, Jiska
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Eisend, Martin
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Goic, Marcel
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Grewal, Dhruv
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Hennig-Thurau, Thorsten
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Hofacker, Charles F.
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Hollebeek, Linda D.
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Hu, Ye
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Kerkhof, Peter
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Lu, Qiang
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Mafael, Alexander
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
582
Journal of retailing and consumer services
545
NBER working paper series
526
Discussion paper series / IZA
506
Working paper / National Bureau of Economic Research, Inc.
424
SpringerLink / Bücher
403
NBER Working Paper
388
Economics of education review
384
Journal of education for business
359
IZA Discussion Paper
306
Electronic commerce research
255
International journal of internet marketing and advertising : IJIMA
240
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
225
Springer eBook Collection
219
Journal of internet commerce
207
Malaysian journal of economic studies
207
Management science : journal of the Institute for Operations Research and the Management Sciences
206
International journal of business information systems : IJBIS
197
Information systems research : ISR
191
The international journal of management education
190
Cogent business & management
189
CESifo working papers
187
Technological forecasting & social change : an international journal
187
International journal of electronic marketing and retailing : IJEMR
181
Journal of career development
167
Industrial marketing management : the international journal for industrial and high-tech firms
160
MPRA Paper
157
Journal of marketing education : JME
155
Applied economics
150
Information systems and e-business management : ISeB
148
International journal of hospitality management
148
Journal of electronic commerce research : JECR
148
Kajian ekonomi Malaysia : journal of the Malaysian Economic Association
146
International journal of e-business research : an official publication of the Information Resources Management Association
145
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
145
Tourism management : research, policies, practice
145
European journal of operational research : EJOR
143
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
139
International journal of electronic commerce : IJEC
137
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ECONIS (ZBW)
178
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1
How
online
consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
2
A meta-analytic investigation of the role of valence in
online
reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
3
Digital sensory marketing : integrating new technologies into multisensory
online
experience
Petit, Olivia
;
Velasco, Carlos
;
Spence, Charles
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 42-61
Persistent link: https://www.econbiz.de/10011998010
Saved in:
4
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
5
Enhancing the helpfulness of
online
consumer reviews : the role of latent (content) factors
Srivastava, Vartika
;
Kalro, Arti D.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 33-50
Persistent link: https://www.econbiz.de/10012129483
Saved in:
6
Emotions within
online
reviews and their influence on product attitudes in Austria, USA and Thailand
Zablocki, Agnieszka
;
Makri, Katerina
;
Houston, Michael J.
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 20-39
Persistent link: https://www.econbiz.de/10012107045
Saved in:
7
When
online
visibility deters social interaction : the case of digital gifts
Shmargad, Yotam
;
Watts, Jameson K. M.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011615750
Saved in:
8
Examining biased assimilation of brand-related
online
reviews
Mafael, Alexander
;
Gottschalk, Sabrina Alexandra
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 91-106
Persistent link: https://www.econbiz.de/10011616004
Saved in:
9
Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
Saved in:
10
Cutting through the
online
review jungle : investigating selective eWOM processing
Gottschalk, Sabrina Alexandra
;
Mafael, Alexander
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 89-104
Persistent link: https://www.econbiz.de/10011658365
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