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Consumer awareness, ethnocentrism and loyalty : an integrative model
Makanyeza, Charles - In: Journal of international consumer marketing 27 (2015) 2, pp. 167-183
Persistent link: https://www.econbiz.de/10010513828
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Impact of culture, cosmopolitanism, and price on local store loyalty : an empirical study from India
Khare, Arpita; Pandey, Sanjay Kr.; Bhardwaj, Preshth - In: Journal of international consumer marketing 26 (2014) 3, pp. 185-200
Persistent link: https://www.econbiz.de/10010380446
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Design and a deep customer insight approach to innovation
Price, Rebecca; Wrigley, Cara - In: Journal of international consumer marketing 28 (2016) 2, pp. 92-105
Persistent link: https://www.econbiz.de/10011459996
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Influence of cultural values on Indian consumers' local store loyalty
Khare, Arpita - In: Journal of international consumer marketing 26 (2014) 4, pp. 329-343
Persistent link: https://www.econbiz.de/10010400567
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An approach to integrating market research with customer insights through the development of IoT products
Straker, Karla; Mosely, Genevieve; Wrigley, Cara - In: Journal of international consumer marketing 33 (2021) 3, pp. 239-255
Persistent link: https://www.econbiz.de/10012515187
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The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi; Sohail, M. Sadiq - In: Journal of international consumer marketing 33 (2021) 3, pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
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Consumer perceptions of service convenience in hedonic and utilitarian retail settings in China
Wong, Amy - In: Journal of international consumer marketing 33 (2021) 4, pp. 452-470
Persistent link: https://www.econbiz.de/10012607778
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Customer retention through prioritization : integrating time-dependent context of relationship dynamics
Mathur, Manisha; Kumar, S. - In: Journal of international consumer marketing 25 (2013) 5, pp. 332-343
Persistent link: https://www.econbiz.de/10010210567
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The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of international consumer marketing 33 (2021) 2, pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
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Communicating legal information to online customers transparently : a multidisciplinary multistakeholderist perspective
Seizov, Ognyan; Wulf, Alexander J. - In: Journal of international consumer marketing 33 (2021) 2, pp. 159-177
Persistent link: https://www.econbiz.de/10012483608