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~isPartOf:"Journal of international consumer marketing"
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Consumer behaviour
319
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319
Brand image
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Markenimage
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Brand management
58
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Cultural identity
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purchase intention
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Khare, Arpita
7
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2
Anand, Sandip
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Basfirinci, Cigdem
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Journal of international consumer marketing
Journal of business research : JBR
2,019
Journal of retailing and consumer services
1,937
International journal of consumer studies
774
International journal of hospitality management
741
Psychology & marketing
672
NBER working paper series
639
Working paper / National Bureau of Economic Research, Inc.
605
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
SpringerLink / Bücher
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NBER Working Paper
494
Asia Pacific journal of marketing and logistics
396
The journal of product & brand management
395
European Journal of Marketing
386
Journal of Consumer Marketing
366
The journal of brand management : an international journal
365
European journal of marketing : EJM
361
Journal of marketing research : JMR
354
Management science : journal of the Institute for Operations Research and the Management Sciences
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of travel and tourism marketing
341
Tourism management : research, policies, practice
324
Journal of marketing management : MM
315
Journal of retailing
308
Journal of marketing communications
305
Cogent business & management
298
Marketing letters : a journal of research in marketing
298
Journal of fashion marketing and management
297
Journal of marketing
295
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
293
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
The journal of consumer marketing
292
Journal of consumer behaviour : an international research review
288
Technological forecasting & social change : an international journal
285
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
281
Journal of business ethics : JOBE
278
Journal of the Academy of Marketing Science
271
Young consumers : insight and ideas for responsible marketers
271
International journal of contemporary hospitality management
268
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ECONIS (ZBW)
323
USB Cologne (EcoSocSci)
1
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1
Consumer behavior insights, consumption dynamics, and segmentation of the Japanese
wine
market
Bruwer, Johan
;
Buller, Courtney
- In:
Journal of international consumer marketing
24
(
2012
)
5
,
pp. 338-355
Persistent link: https://www.econbiz.de/10009778697
Saved in:
2
New
wine
from old grapes : innovation in the eco-friendly B2C space
Chaudhuri, Malika
;
Calantone, Roger J.
;
Randhawa, Praneet
- In:
Journal of international consumer marketing
27
(
2015
)
2
,
pp. 99-122
Persistent link: https://www.econbiz.de/10010513840
Saved in:
3
The green purchase behavior of Hong Kong young consumers : the role of peer influence, local environmental involvement, and concrete environmental knowledge
Lee, Kaman
- In:
Journal of international consumer marketing
23
(
2011
)
1
,
pp. 21-44
Persistent link: https://www.econbiz.de/10008858060
Saved in:
4
Segmenting young Chinese consumers based on shopping-decision styles : a regional comparison
Yu, Jun
;
Zhou, Joyce Xin
- In:
Journal of international consumer marketing
22
(
2010
)
1
,
pp. 59-71
Persistent link: https://www.econbiz.de/10003946667
Saved in:
5
Chinese urban consumers segmentation based on modified food-related lifestyle (FRL)
Huang, Guang
;
Grunert, Klaus G.
;
Lu, Dayin
;
Zhou, Yanfeng
- In:
Journal of international consumer marketing
27
(
2015
)
4
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011339254
Saved in:
6
Consumer
evaluation
of target marketing to the bottom of the pyramid
Gupta, Shruti
;
Pirsch, Julie
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 58-74
Persistent link: https://www.econbiz.de/10010344861
Saved in:
7
An exploratory investigation of aspirational consumption at the bottom of the pyramid
Gupta, Shruti
;
Srivastav, Pratish
- In:
Journal of international consumer marketing
28
(
2016
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011459939
Saved in:
8
A cross-national analysis of advertisement content
Bakir, Aysen
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10009566965
Saved in:
9
Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
Saved in:
10
A systematic literature review of the relationship between consumer ethnocentrism and product
evaluation
Trivedi, Sunil Dutt
;
Tapar, Archit Vinod
;
Dharmani, Pranav
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 41-61
Persistent link: https://www.econbiz.de/10014515006
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