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Extending consumer online brand trust research in the Gulf Cooperation Council (GCC) region
Bhuian, Shahid Nakib - In: Journal of international consumer marketing 28 (2016) 3, pp. 201-210
Persistent link: https://www.econbiz.de/10011507323
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Segmenting brands' social network site (SnS) consumers : a four-country study
Andrews, Lynda; Bianchi, Constanza; Wiese, Melanie; … - In: Journal of international consumer marketing 31 (2019) 1, pp. 22-38
Persistent link: https://www.econbiz.de/10012200689
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Engagement in the online brand community : impacts of cultural traits
Long Hoang Le; Duong, Giang Huong - In: Journal of international consumer marketing 32 (2020) 2, pp. 146-158
Persistent link: https://www.econbiz.de/10012200812
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A cross-national study of the influence of individualism and collectivism on liking brand pages
Muk, Alexander; Chung, Christina; Kim, Jonghoon - In: Journal of international consumer marketing 26 (2014) 2, pp. 122-137
Persistent link: https://www.econbiz.de/10010359893
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The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi; Sohail, M. Sadiq - In: Journal of international consumer marketing 33 (2021) 3, pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
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Multinational luxury brands' communication strategies on international and local social media : comparing Twitter and Weibo
Wang, Rang; Huang, Shuting; Pérez-Ríos, Natascha G. - In: Journal of international consumer marketing 32 (2020) 4, pp. 313-323
Persistent link: https://www.econbiz.de/10012259393
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How relationship quality drives knowledge sharing on Facebook brand pages
Siriluck Rotchanakitumnuai; Speece, Mark - In: Journal of international consumer marketing 35 (2023) 3, pp. 276-295
Persistent link: https://www.econbiz.de/10014321472
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A cross-cultural validation of the tourism web acceptance model (T-WAM) in different cultural contexts
Besbes, Alia; Legohérel, Patrick; Kucukusta, Deniz; … - In: Journal of international consumer marketing 28 (2016) 3, pp. 211-226
Persistent link: https://www.econbiz.de/10011507326
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Virtual consumer communities for innovation : a cross-cultural perspective
Jacobsen, Lina Fogt; Barcellos, Marcia Dutra de; Hoppe, … - In: Journal of international consumer marketing 31 (2019) 2, pp. 98-114
Persistent link: https://www.econbiz.de/10012200708
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A cross-national study of consumer spending behavior : the impact of social media intensity and materialism
Thoumrungroje, Amonrat - In: Journal of international consumer marketing 30 (2018) 4, pp. 276-286
Persistent link: https://www.econbiz.de/10011965987