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The green purchase behavior of Hong Kong young consumers : the role of peer influence, local environmental involvement, and concrete environmental knowledge
Lee, Kaman - In: Journal of international consumer marketing 23 (2011) 1, pp. 21-44
Persistent link: https://www.econbiz.de/10008858060
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Green consumer behavior of the educated segment in India
Nittala, Rajyalakshmi - In: Journal of international consumer marketing 26 (2014) 2, pp. 138-152
Persistent link: https://www.econbiz.de/10010359892
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It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei - In: Journal of international consumer marketing 26 (2014) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
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Demystifying horizontal/vertical cultural difference in green consumption : a cross-cultural comparative study
Ur Rahman, Saleem; Luomala, Harri T. - In: Journal of international consumer marketing 33 (2021) 5, pp. 543-558
Persistent link: https://www.econbiz.de/10012650583
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Social influence on green consumerism : country and gender comparisons between China and the United States
Clark, Ronald A.; Haytko, Diana L.; Hermans, Charles M.; … - In: Journal of international consumer marketing 31 (2019) 3, pp. 177-190
Persistent link: https://www.econbiz.de/10012200725
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How consumers react to environmental information : an experimental study
Ertz, Myriam; François, Julien; Durif, Fabien - In: Journal of international consumer marketing 29 (2017) 3, pp. 162-178
Persistent link: https://www.econbiz.de/10011709314
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Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita - In: Journal of international consumer marketing 35 (2023) 1, pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
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Applying the theory of planned behavior to explain marketing managers' perspectives on sustainable marketing
Ferdous, Ahmed Shahriar - In: Journal of international consumer marketing 22 (2010) 4, pp. 313-325
Persistent link: https://www.econbiz.de/10008991651
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Determinants of shopping behavior of urban consumers
Rajagopal, Amritanshu - In: Journal of international consumer marketing 23 (2011) 2, pp. 83-104
Persistent link: https://www.econbiz.de/10008991177
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Mobile advertising to hispanic digital natives
Smith, Katherine Taken - In: Journal of international consumer marketing 34 (2022) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10013167296