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~isPartOf:"Journal of international consumer marketing"
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Brand management
66
Markenführung
66
Consumer behaviour
63
Konsumentenverhalten
63
Brand image
53
Markenimage
53
Brand
32
Markenartikel
32
Designation of origin
16
Herkunftsbezeichnung
16
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11
Internationales Marketing
11
Luxury goods
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Luxusgüter
11
Beziehungsmarketing
9
Relationship marketing
9
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purchase intention
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Markentransfer
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Phau, Ian
3
Arora, Amit
2
Arora, Anshu
2
Fazli-Salehi, Reza
2
Kang, Inwon
2
Kim, Youn-kyung
2
Koo, Jakyung
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
McIntyre, John R.
2
Torres, Ivonne M.
2
Wu, Jun
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Al-Mutawa, Fajer Saleh
1
AlJuma, Doha Husain Makki
1
Alarcón-del-Amo, María-del-Carmen
1
Allan, David
1
Almutawaa, Doha Saleh
1
Anand, Sandip
1
Andrews, Lynda
1
Arnita, Devi
1
Bacouël-Jentjens, Sabine
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Banerjee, Shubhomoy
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Bhardwaj, Vertica
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Bhuian, Shahid Nakib
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Bianchi, Constanza
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Bui Nhat Vuong
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Burnaz, Sebnem
1
Calantone, Roger J.
1
Carvalho, Sergio W.
1
Caskey, D'Arcy
1
Cesaronic, Fabrizio
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Journal of international consumer marketing
Journal of business research : JBR
655
The journal of brand management : an international journal
632
The journal of product & brand management
397
SpringerLink / Bücher
345
Journal of retailing and consumer services
314
Psychology & marketing
155
European journal of marketing : EJM
145
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
122
Journal of marketing research : JMR
117
Journal of advertising research
112
Journal of marketing
111
Industrial marketing management : the international journal for industrial and high-tech firms
110
Journal of marketing management : MM
110
Journal of strategic marketing
110
Asia Pacific journal of marketing and logistics
108
International journal of hospitality management
107
Journal of marketing communications
106
Marketing intelligence & planning
105
NBER working paper series
99
The IUP journal of brand management : IJBRM
96
Springer eBook Collection
93
Innovatives Markenmanagement
90
Journal of the Academy of Marketing Science
85
Working paper / National Bureau of Economic Research, Inc.
84
Marketing letters : a journal of research in marketing
83
The Trademark reporter
82
Journal of fashion marketing and management
78
Research
77
NBER Working Paper
76
Markenartikel : das Magazin für Markenführung
75
Journal of promotion management : innovations in planning and applied research
72
Journal of promotion management : JPM
71
Marketing : ZFP ; journal of research and management
68
International journal of advertising : the review of marketing communications
67
International journal of internet marketing and advertising : IJIMA
67
Tourism management : research, policies, practice
67
International marketing review
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Journal of retailing
64
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ECONIS (ZBW)
73
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1
An experimental study on the effect of
brand
and
brand
extension on omission neglect
Lopes, Evandro Luiz
;
Silva, Dirceu da
;
Costa Hernandez, …
- In:
Journal of international consumer marketing
26
(
2014
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10010380445
Saved in:
2
Impact of luxury
brand
retailer co-branding strategy on potential customers : a cross-cultural study
Wang, Shih-Ching
;
Soesilo, Primidya K.
;
Zhang, Dan
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011306309
Saved in:
3
Believe it or not : the effect of involvement on the credibility of image transfer through co-branding
Nasution, Reza Ashari
;
Arnita, Devi
;
Purnama, Saqina Qanidya
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 578-594
Persistent link: https://www.econbiz.de/10012650588
Saved in:
4
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
5
Consumer evaluation of
brand
extension for global and local brands : the moderating role of product similarity
Punyatoya, Plavini
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 198-215
Persistent link: https://www.econbiz.de/10009761420
Saved in:
6
Multiple collective identities of Far Eastern Russians and their choice of Asian versus European brands
Han, C. M.
;
Khvoynitskaya, Polina
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 403-413
Persistent link: https://www.econbiz.de/10011410277
Saved in:
7
Exploring the literal effect of COO for a new
brand
: a conjoint analysis approach
Coskun, Merve
;
Burnaz, Sebnem
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 106-120
Persistent link: https://www.econbiz.de/10011459999
Saved in:
8
The formation of
brand
loyalty : a partial dual-factor explanation
Zhang, Yueling
;
Liu, Feng
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 239-249
Persistent link: https://www.econbiz.de/10011744268
Saved in:
9
It makes me feel so good : an experimental study of the placebo effect generated by brands
Varella, Carlos Alberto Alves
;
Lopes, Evandro Luiz
; …
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011744277
Saved in:
10
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
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