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Consumer behaviour
319
Konsumentenverhalten
319
Brand image
71
Markenimage
71
Brand management
57
Markenführung
57
Cultural identity
48
Kulturelle Identität
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Social web
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Advertising
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Beziehungsmarketing
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Relationship marketing
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Viral marketing
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purchase intention
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Khare, Arpita
7
Phau, Ian
5
Xue, Fei
5
Torres, Ivonne M.
4
Zhang, Dan
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Segev, Sigal
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Sharma, Piyush
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Shoham, Aviv
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Allan, David
2
Anand, Sandip
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Basfirinci, Cigdem
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Calantone, Roger J.
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Chandrasekara, Ruwangi
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Clark, Ronald A.
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Legohérel, Patrick
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Manrai, Ajay K.
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Matharu, Gurmeet Kaur
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Journal of international consumer marketing
Journal of business research : JBR
2,097
Journal of retailing and consumer services
1,969
International journal of hospitality management
824
International journal of consumer studies
770
Psychology & marketing
688
NBER working paper series
623
Journal of consumer research : JCR ; an interdisciplinary bimonthly
608
Working paper / National Bureau of Economic Research, Inc.
537
SpringerLink / Bücher
484
NBER Working Paper
478
Asia Pacific journal of marketing and logistics
401
The journal of product & brand management
400
Management science : journal of the Institute for Operations Research and the Management Sciences
368
Journal of business ethics : JOBE
361
Journal of marketing research : JMR
361
Tourism management : research, policies, practice
361
European journal of marketing : EJM
359
The journal of brand management : an international journal
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Journal of travel and tourism marketing
347
Technological forecasting & social change : an international journal
340
Journal of marketing management : MM
331
Cogent business & management
323
Journal of retailing
311
Journal of marketing communications
309
Marketing letters : a journal of research in marketing
306
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
304
International journal of retail & distribution management
296
Journal of economic psychology : research in economic psychology and behavioral economics
295
Journal of consumer behaviour : an international research review
293
Journal of marketing
293
The journal of consumer marketing
293
Journal of fashion marketing and management
292
The international review of retail, distribution and consumer research
292
International journal of contemporary hospitality management
287
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
286
Telecommunications policy : the international journal of digital economy, data sciences and new media
281
The journal of services marketing
280
Journal of the Academy of Marketing Science
277
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ECONIS (ZBW)
321
USB Cologne (EcoSocSci)
1
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1
Adapting to the Instagram esthetic and exploring influencers of hedonic consumption
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014321470
Saved in:
2
The effects of having, feeling, and thinking on impulse buying in European adolescents
Lins, Samuel
;
Dóka, Ádám
;
Bottequin, Ezra
; …
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 414-428
Persistent link: https://www.econbiz.de/10011410283
Saved in:
3
Exploring Korean consumers' attitudes toward ethical consumption behavior in the light of affect and cognition
Lee, Hyemi
;
Cheon, Hyejung
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 98-114
Persistent link: https://www.econbiz.de/10011917523
Saved in:
4
Stress, coping, and well-being : a study of ethnic differences among older adults
Fon Sim Ong
;
Moschis, George P.
- In:
Journal of international consumer marketing
21
(
2009
)
3
,
pp. 219-229
Persistent link: https://www.econbiz.de/10003890818
Saved in:
5
The effect of culture on the perception of product packaging : a multimethod cross-cultural study
Ploom, Kerli
;
Pentus, Kristian
;
Kuusik, Andres
; …
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 163-177
Persistent link: https://www.econbiz.de/10012259373
Saved in:
6
Exploring emotional well-being in Facebook as a driver of impulsive buying : a cross-cultural approach
Ortiz Alvarado, Nancy Berenice
;
Rodríguez Ontiveros, …
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 400-415
Persistent link: https://www.econbiz.de/10012423915
Saved in:
7
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
8
The interaction of product attractiveness and decision-making style on consumer purchase intention : a cultural moderation perspective
Soler-Anguiano, Francisco Leonardo
;
Zeelenberg, Marcel
; …
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10014321437
Saved in:
9
The role of positive anticipated
emotions
in influencing purchase intentions of battery electric cars in emerging markets
Sharma, Abhinav
;
Singh, Deepak
;
Misra, Richa
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 132-150
Persistent link: https://www.econbiz.de/10014515019
Saved in:
10
A cross-cultural validation of the tourism web acceptance model (T-WAM) in different cultural contexts
Besbes, Alia
;
Legohérel, Patrick
;
Kucukusta, Deniz
; …
- In:
Journal of international consumer marketing
28
(
2016
)
3
,
pp. 211-226
Persistent link: https://www.econbiz.de/10011507326
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