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~isPartOf:"Journal of international consumer marketing"
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Consumer behaviour
319
Konsumentenverhalten
319
Brand image
73
Markenimage
73
Brand management
66
Markenführung
66
Cultural identity
49
Kulturelle Identität
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China
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Designation of origin
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Online-Handel
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Internationales Marketing
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Online-Marketing
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Social Web
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Social web
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Werbewirkung
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Advertising
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Werbung
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Customer satisfaction
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purchase intention
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Khare, Arpita
8
Phau, Ian
5
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Arora, Amit
3
Arora, Anshu
3
Chikweche, Tendai
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Fazli-Salehi, Reza
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Gavish, Yossi
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Liu, Yu
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Lopes, Evandro Luiz
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Madadi, Rozbeh
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Meng, Juan
3
Segev, Sigal
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Sharma, Piyush
3
Shoham, Aviv
3
Alarcón-del-Amo, María-del-Carmen
2
Allan, David
2
Anand, Sandip
2
Basfirinci, Cigdem
2
Calantone, Roger J.
2
Chandrasekara, Ruwangi
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Clark, Ronald A.
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Cude, Brenda J.
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Ertz, Myriam
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Gupta, Shruti
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Haytko, Diana L.
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Heiens, Richard A.
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Hermans, Charles M.
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Hornikx, Jos
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Kim, Youn-kyung
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Koo, Jakyung
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Lee, Kaman
2
Lee, Sangwon
2
Lee, Wei-Na
2
Legohérel, Patrick
2
Llonch-Andreu, Joan
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Journal of international consumer marketing
Journal of business research : JBR
2,471
Journal of retailing and consumer services
2,088
International journal of hospitality management
871
SpringerLink / Bücher
830
International journal of consumer studies
779
Psychology & marketing
713
The journal of brand management : an international journal
673
Journal of consumer research : JCR ; an interdisciplinary bimonthly
593
NBER working paper series
570
Industrial marketing management : the international journal for industrial and high-tech firms
537
European Journal of Marketing
521
The journal of product & brand management
496
Working paper / National Bureau of Economic Research, Inc.
479
Journal of marketing research : JMR
449
Asia Pacific journal of marketing and logistics
447
European journal of marketing : EJM
446
Journal of Consumer Marketing
416
NBER Working Paper
414
Journal of marketing
413
Journal of marketing management : MM
413
Tourism management : research, policies, practice
404
Journal of the Academy of Marketing Science
402
Management science : journal of the Institute for Operations Research and the Management Sciences
398
Journal of travel and tourism marketing
392
The journal of services marketing
378
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
369
Journal of retailing
367
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
Cogent business & management
344
Journal of strategic marketing
344
Journal of marketing communications
342
The service industries journal
342
Marketing letters : a journal of research in marketing
339
International journal of contemporary hospitality management
333
International journal of retail & distribution management
329
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
327
Marketing intelligence & planning
325
Journal of fashion marketing and management
320
The international review of retail, distribution and consumer research
319
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ECONIS (ZBW)
335
USB Cologne (EcoSocSci)
1
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1
The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi
;
Sohail, M. Sadiq
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
Saved in:
2
The impact of Hspanic-targeted advertising on consumers'
brand
love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
3
The formation of
brand
loyalty : a partial dual-factor explanation
Zhang, Yueling
;
Liu, Feng
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 239-249
Persistent link: https://www.econbiz.de/10011744268
Saved in:
4
Socio-demographic and loyalty assessment of
brand
proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
5
Brand
hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
6
How relationship quality drives knowledge sharing on Facebook
brand
pages
Siriluck Rotchanakitumnuai
;
Speece, Mark
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 276-295
Persistent link: https://www.econbiz.de/10014321472
Saved in:
7
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Saved in:
8
An experimental study on the effect of
brand
and
brand
extension on omission neglect
Lopes, Evandro Luiz
;
Silva, Dirceu da
;
Costa Hernandez, …
- In:
Journal of international consumer marketing
26
(
2014
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10010380445
Saved in:
9
It looks green : effects of green visuals in advertising on Chinese consumers'
brand
perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
10
Exploring the literal effect of COO for a new
brand
: a conjoint analysis approach
Coskun, Merve
;
Burnaz, Sebnem
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 106-120
Persistent link: https://www.econbiz.de/10011459999
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