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The effects of technology self efficacy and innovativeness on consumer mobile data service adoption between American and Korean consumers
Yang, Kiseol - In: Journal of international consumer marketing 22 (2010) 2, pp. 117-127
Persistent link: https://www.econbiz.de/10003986193
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An integrated model influential antecedents of online shopping initial trust : empirical evidence in a low-trust environment
Zhou, Ming; Tian, Ding - In: Journal of international consumer marketing 22 (2010) 2, pp. 147-167
Persistent link: https://www.econbiz.de/10003986196
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The predictive roles of brand personality on brand trust and brand affect : a study of Korean consumers
Sung, Yongjun; Kim, Jooyoung; Jung, Jong-hyuok - In: Journal of international consumer marketing 22 (2010) 1, pp. 5-17
Persistent link: https://www.econbiz.de/10003946626
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Technology Readiness Index (TRI) : assessing cross-cultural validity
Meng, Juan; Elliott, Kevin M.; Hall, Mark C. - In: Journal of international consumer marketing 22 (2010) 1, pp. 19-31
Persistent link: https://www.econbiz.de/10003946631
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Consumer purchase decisions of organic food products : an ethnic analysis
Su Huey Quah; Tan, Andrew K. G. - In: Journal of international consumer marketing 22 (2010) 1, pp. 47-58
Persistent link: https://www.econbiz.de/10003946666
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Segmenting young Chinese consumers based on shopping-decision styles : a regional comparison
Yu, Jun; Zhou, Joyce Xin - In: Journal of international consumer marketing 22 (2010) 1, pp. 59-71
Persistent link: https://www.econbiz.de/10003946667
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The effect of country-related brand associations and product attributes on attitude toward unfamiliar foreign brands : a schema congruity perspective
Carvalho, Sergio W.; Samu, Sridhar; Sivaramakrishnan, … - In: Journal of international consumer marketing 23 (2011) 2, pp. 135-150
Persistent link: https://www.econbiz.de/10008991170
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Catch up and keep up : relative deprivation and conspicuous consumption in an emerging market
Chipp, Kerry; Kleyn, Nicola; Manzi, Thando - In: Journal of international consumer marketing 23 (2011) 2, pp. 117-134
Persistent link: https://www.econbiz.de/10008991171
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The effect of Indian consumers' life satisfaction on brand behavior toward a US global brand
Bhardwaj, Vertica; Park, Hyejune; Kim, Youn-kyung - In: Journal of international consumer marketing 23 (2011) 2, pp. 105-116
Persistent link: https://www.econbiz.de/10008991174
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Determinants of shopping behavior of urban consumers
Rajagopal, Amritanshu - In: Journal of international consumer marketing 23 (2011) 2, pp. 83-104
Persistent link: https://www.econbiz.de/10008991177