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~isPartOf:"Journal of international consumer marketing"
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Consumer behaviour
319
Konsumentenverhalten
319
Brand image
71
Markenimage
71
Brand management
58
Markenführung
58
Cultural identity
49
Kulturelle Identität
49
Designation of origin
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Herkunftsbezeichnung
44
China
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USA
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Markenartikel
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Comparison
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Internationales Marketing
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Social web
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Werbewirkung
21
Beziehungsmarketing
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Relationship marketing
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Advertising
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Werbung
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purchase intention
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South Korea
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Khare, Arpita
8
Phau, Ian
5
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Arora, Amit
3
Arora, Anshu
3
Chikweche, Tendai
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Fazli-Salehi, Reza
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Gavish, Yossi
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Liu, Yu
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Lopes, Evandro Luiz
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Madadi, Rozbeh
3
Meng, Juan
3
Segev, Sigal
3
Sharma, Piyush
3
Shoham, Aviv
3
Allan, David
2
Anand, Sandip
2
Basfirinci, Cigdem
2
Calantone, Roger J.
2
Chandrasekara, Ruwangi
2
Clark, Ronald A.
2
Cude, Brenda J.
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Ertz, Myriam
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Gupta, Shruti
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Haytko, Diana L.
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Hermans, Charles M.
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Hornikx, Jos
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Kang, Inwon
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Koo, Jakyung
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Lee, Kaman
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Lee, Sangwon
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Lee, Wei-Na
2
Legohérel, Patrick
2
Manrai, Ajay K.
2
Matharu, Gurmeet Kaur
2
McIntyre, John R.
2
Messner, Wolfgang
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Journal of international consumer marketing
Journal of business research : JBR
2,034
Journal of retailing and consumer services
1,948
International journal of consumer studies
766
International journal of hospitality management
729
Psychology & marketing
672
IZA Discussion Papers
668
Economics Papers from University Paris Dauphine
590
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
NBER working paper series
541
The journal of brand management : an international journal
458
Working paper / National Bureau of Economic Research, Inc.
450
MPRA Paper
429
The journal of product & brand management
421
Journal of marketing research : JMR
399
NBER Working Paper
395
Asia Pacific journal of marketing and logistics
394
SpringerLink / Bücher
388
Discussion paper series / IZA
386
European journal of marketing : EJM
375
IZA Discussion Paper
361
Management science : journal of the Institute for Operations Research and the Management Sciences
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of marketing
322
Journal of travel and tourism marketing
319
Journal of marketing management : MM
317
Journal of retailing
316
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Cogent business & management
304
Journal of marketing communications
302
Tourism management : research, policies, practice
300
Journal of fashion marketing and management
299
Marketing letters : a journal of research in marketing
299
International journal of retail & distribution management
294
The international review of retail, distribution and consumer research
291
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
289
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
284
Journal of the Academy of Marketing Science
272
Technological forecasting & social change : an international journal
266
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ECONIS (ZBW)
321
USB Cologne (EcoSocSci)
1
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1
Multiple collective identities of Far Eastern Russians and their choice of Asian versus European brands
Han, C. M.
;
Khvoynitskaya, Polina
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 403-413
Persistent link: https://www.econbiz.de/10011410277
Saved in:
2
Exploring the literal effect of COO for a new
brand
: a conjoint analysis approach
Coskun, Merve
;
Burnaz, Sebnem
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 106-120
Persistent link: https://www.econbiz.de/10011459999
Saved in:
3
The formation of
brand
loyalty : a partial dual-factor explanation
Zhang, Yueling
;
Liu, Feng
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 239-249
Persistent link: https://www.econbiz.de/10011744268
Saved in:
4
It makes me feel so good : an experimental study of the placebo effect generated by brands
Varella, Carlos Alberto Alves
;
Lopes, Evandro Luiz
; …
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011744277
Saved in:
5
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Saved in:
6
Examining ethnocentrism in an age of hybrid consumers and hybrid brands : an empirical analysis
Ghosh Chowdhury, Tilottama
;
Elahee, Mohammad Niamat
; …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 330-344
Persistent link: https://www.econbiz.de/10012200786
Saved in:
7
Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel
;
Alarcón-del-Amo, …
- In:
Journal of international consumer marketing
31
(
2019
)
5
,
pp. 395-407
Persistent link: https://www.econbiz.de/10012200790
Saved in:
8
Brand
attitude and perceived value and purchase intention toward global luxury brands
Salehzadeh, Reza
;
Pool, Javad Khazaei
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 74-82
Persistent link: https://www.econbiz.de/10011690493
Saved in:
9
Translating
brand
names effectively :
brand
attitude reversal and perceived
brand
name translation relevance in an emerging market
Chao, Paul
;
Lin, Shengdong
- In:
Journal of international consumer marketing
29
(
2017
)
3
,
pp. 120-134
Persistent link: https://www.econbiz.de/10011709305
Saved in:
10
The attitudes of Saudi youth toward U.S. apparel
brand
names
Abalkhail, Tagreed Saleh
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011917504
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